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The mediating role of perceived enjoyment and attitude consistency in omni-channel retailing
16 references·2 citing·39 second hop
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 2018When to use and how to report the results of PLS-SEM27,424 cited
  • 2015Common Method Bias in PLS-SEM10,154 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 1980Translation and content analysis of oral and written materials3,570 cited
  • 2015From Multi-Channel Retailing to Omni-Channel Retailing2,598 cited
  • 2017The Future of Retailing1,192 cited
  • 2019Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse782 cited
  • 2004Customer retailer loyalty in the context of multiple channel strategies610 cited
  • 2020Consumer decision‐making in omnichannel retailing: Literature review and future research agenda403 cited
  • 2016Omnichannel Customer Behavior: Key Drivers of Technology Acceptance and Use and Their Effects on Purchase Intention393 cited
  • 2019Conceptualization of omnichannel customer experience and its impact on shopping intention: A mixed-method approach392 cited
  • 2018Channel integration quality, perceived fluency and omnichannel service usage: The moderating roles of internal and external usage experience

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377 cited
  • 2018The impact of channel integration on consumer responses in omni-channel retailing: The mediating effect of consumer empowerment370 cited
  • 2020Pictorial content, sequence of conflicting online reviews and consumer decision-making: The stimulus-organism-response model revisited349 cited
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    • 2025Research on the impact of green advertising information on green purchase behavior in social media: SEM-ANN approach18 cited
    • 2024Leveraging Online Omnichannel Commerce to Enhance Consumer Engagement in the Digital Transformation Era11 cited