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Tendencias emergentes en 'neuromarketing': análisis Bibliométrico con CiteSpace (2017-2021)
16 references·1 citing·38 second hop
Tendencias emergentes en 'neuromarketing': análisis Bibliométrico con CiteSpace (2017-2021) (2023)Tendencias emergentes en 'neuromarketing'…The journal coverage of Web of Science, Scopus and Dimensions: A comparative analysis (2021)The journal coverage of Web o…Demystifying neuromarketing (2018)Demystifying neuromarketingConsumer neuroscience for marketing researchers (2018)Consumer neuroscience for mar…Neuromarketing and consumer neuroscience: current understanding and the way forward (2015)Neuromarketing and consumer n…Consumer Neuroscience: Applications, Challenges, and Possible Solutions (2015)Consumer Neuroscience: Applic…Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling (2014)Predicting Advertising succes…A Review of Studies on Neuromarketing: Practical Results, Techniques, Contributions and Limitations (2014)A Review of Studies on Neurom…Mapping Scientific Frontiers (2013)Mapping Scientific FrontiersBranding the brain: A critical review and outlook (2012)Branding the brain: A critica…A neural predictor of cultural popularity (2011)A neural predictor of cultura…Neuromarketing: the hope and hype of neuroimaging in business (2010)Neuromarketing: the hope and …Applications of functional magnetic resonance imaging for market research (2007)Applications of functional ma…Tracking and predicting growth areas in science (2006)Tracking and predicting growt…CiteSpace II: Detecting and visualizing emerging trends and transient patterns in scientific literature (2005)CiteSpace II: Detecting and v…Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)Neural Correlates of Behavior…Networks of Scientific Papers (1965)Networks of Scientific PapersVisual attention differences toward football stadium’s naming rights: an eye tracking study (2024)Visual attention differences …Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Neuromarketing: Ethical Implications of its Use and Potential Misuse (2016)The empirical case for two systems of reasoning. (1996)A perspective on judgment and choice: Mapping bounded rationality. (2003)In two minds: dual-process accounts of reasoning (2003)The Impact of Online Reviews on Consumers’ Purchasing Decisions: Evidence From an Eye-Tracking Study (2022)Citation Analysis as a Tool in Journal Evaluation (1972)Co‐citation in the scientific literature: A new measure of the relationship between two documents (1973)From translations to problematic networks: An introduction to co-word analysis (1983)Tracking emerging technologies in energy research: Toward a roadmap for sustainable energy (2007)Comparative study on methods of detecting research fronts using different types of citation (2008)Past, Present, and Future of Electronic Word of Mouth (EWOM) (2020)Little Science, Big Science (1963)Searching for intellectual turning points: Progressive knowledge domain visualization (2004)Power laws, Pareto distributions and Zipf's law (2005)The Framing of Decisions and the Psychology of Choice (1981)The Voice of the Customer (1993)Neuromarketing: The New Science of Consumer Behavior (2011)The Neuroscience of Socioeconomic Status: Correlates, Causes, and Consequences (2017)Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Influencer Marketing Effectiveness (2022)Comparison of PubMed, Scopus, Web of Science, and Google Scholar: strengths and weaknesses (2007)The journal coverage of Web of Science and Scopus: a comparative analysis (2015)Scopus as a curated, high-quality bibliometric data source for academic research in quantitative science studies (2020)Large-scale comparison of bibliographic data sources: Scopus, Web of Science, Dimensions, Crossref, and Microsoft Academic (2021)Fuzzy-set qualitative comparative analysis (fsQCA) in business and management research: A contemporary overview (2022)Guidelines for Bibliometric‐Systematic Literature Reviews: 10 steps to combine analysis, synthesis and theory development (2024)The Strength of Weak Ties (1973)Software survey: VOSviewer, a computer program for bibliometric mapping (2009)Bibliometric Methods in Management and Organization (2014)bibliometrix : An R-tool for comprehensive science mapping analysis (2017)Decoding mental states from brain activity in humans (2006)Social Cognitive Neuroscience: A Review of Core Processes (2006)The Neural Basis of Loss Aversion in Decision-Making Under Risk (2007)A Systematic Review on the Neural Effects of Music on Emotion Regulation: Implications for Music Therapy Practice (2013)Neuroprediction of future rearrest (2013)
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References

  • 2005CiteSpace II: Detecting and visualizing emerging trends and transient patterns in scientific literature6,491 cited
  • 1965Networks of Scientific Papers3,124 cited
  • 2021The journal coverage of Web of Science, Scopus and Dimensions: A comparative analysis2,085 cited
  • 2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks1,353 cited
  • 2010Neuromarketing: the hope and hype of neuroimaging in business1,064 cited
  • 2012Branding the brain: A critical review and outlook593 cited
  • 2014Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling553 cited
  • 2015Consumer Neuroscience: Applications, Challenges, and Possible Solutions490 cited
  • 2011A neural predictor of cultural popularity296 cited
  • 2006Tracking and predicting growth areas in science281 cited
  • 2018Demystifying neuromarketing257 cited
  • 2014A Review of Studies on Neuromarketing: Practical Results, Techniques, Contributions and Limitations213 cited
  • 2018Consumer neuroscience for marketing researchers204 cited
  • 2013Mapping Scientific Frontiers176 cited
  • 2007Applications of functional magnetic resonance imaging for market research

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174 cited
  • 2015Neuromarketing and consumer neuroscience: current understanding and the way forward135 cited
  • Cited by

    • 2024Visual attention differences toward football stadium’s naming rights: an eye tracking study8 cited