Building a Strong Brand

Chenjerai Muchenje · Edwill Mtengwa · Forbes Kabote

8 citations0/0 files storedAdvances in marketing, customer relationship management, and e-services book series

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Marketing and Advertising Strategies Digital Marketing and Social Media Corporate Identity and Reputation

Abstract

Developing a strong brand is critical for long-term success in today's competitive business market. This research investigates the key features and strategies involved in developing a successful brand, and how to maintain it to stay ahead. The study underlines the significance of defining brand identity, comprehending the target audience, and developing a consistent brand message. The importance of providing excellent customer experiences, harnessing social media and digital marketing, and cultivating brand advocacy are highlighted as critical in supporting brands. Looking ahead, the study recommends embracing technology and innovation, prioritising data-driven decision-making, and emphasising sustainability and social responsibility. It emphasises the importance of cultivating an innovative and agile culture, fostering strategic partnerships and collaborations.

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2016Understanding Customer Experience Throughout the Customer Journey 2000A framework for marketing management 2020More than meets the eye: The functional components underlying influencer marketing 2020Customer experience: fundamental premises and implications for research 2021Trust me, trust me not: A nuanced view of influencer marketing on social media 2021Understanding influencer marketing: The role of congruence between influencers, products and consumers 2020Political Effects of the Internet and Social Media 2020Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co.

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