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Mobile advertising research: a comprehensive domain mapping analysis of 22 years (2001 – 2022)
16 references·0 citing·30 second hop
Mobile advertising research: a comprehensive domain mapping analysis of 22 years (2001 – 2022) (2023)Mobile advertising research: a comprehens…Citation-based clustering of publications using CitNetExplorer and VOSviewer (2017)Citation-based clustering of …bibliometrix : An R-tool for comprehensive science mapping analysis (2017)bibliometrix : An R-tool for …Constructing bibliometric networks: A comparison between full and fractional counting (2016)Constructing bibliometric net…The journal coverage of Web of Science and Scopus: a comparative analysis (2015)The journal coverage of Web o…Google Scholar, Scopus and the Web of Science: a longitudinal and cross-disciplinary comparison (2015)Google Scholar, Scopus and th…Visualizing Bibliometric Networks (2014)Visualizing Bibliometric Netw…Bibliometric Methods in Management and Organization (2014)Bibliometric Methods in Manag…Business Intelligence and Analytics: From Big Data to Big Impact (2012)Business Intelligence and Ana…Co‐citation analysis, bibliographic coupling, and direct citation: Which citation approach represents the research front most accurately? (2010)Co‐citation analysis, bibliog…A unified approach to mapping and clustering of bibliometric networks (2010)A unified approach to mapping…Software survey: VOSviewer, a computer program for bibliometric mapping (2009)Software survey: VOSviewer, a…The theory of planned behavior (1991)The theory of planned behaviorUser Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)User Acceptance of Computer T…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…Bibliographic coupling between scientific papers (1963)Bibliographic coupling betwee…Co‐citation in the scientific literature: A new measure of the relationship between two documents (1973)CiteSpace II: Detecting and visualizing emerging trends and transient patterns in scientific literature (2005)A review of the literature on citation impact indicators (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Self-efficacy mechanism in human agency. (1982)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)User Acceptance of Information Technology: Toward A Unified View1 (2003)Coefficient Alpha and the Internal Structure of Tests (1951)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)An index to quantify an individual's scientific research output (2005)Conducting systematic literature reviews and bibliometric analyses (2019)Software tools for conducting bibliometric analysis in science: An up-to-date review (2020)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Science Mapping: A Systematic Review of the Literature (2017)Advances in Consumer Research (2025)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)PLS-SEM: Indeed a Silver Bullet (2011)Google Scholar, Web of Science, and Scopus: A systematic comparison of citations in 252 subject categories (2018)The journal coverage of Web of Science, Scopus and Dimensions: A comparative analysis (2021)Web of Science (WoS) and Scopus: The Titans of Bibliographic Information in Today’s Academic World (2021)Science mapping software tools: Review, analysis, and cooperative study among tools (2011)Beyond the hype: Big data concepts, methods, and analytics (2014)Understanding Customer Experience Throughout the Customer Journey (2016)Digital transformation: A multidisciplinary reflection and research agenda (2019)How to conduct a bibliometric analysis: An overview and guidelines (2021)
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References

  • 1991The theory of planned behavior90,729 cited
  • 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models25,696 cited
  • 2009Software survey: VOSviewer, a computer program for bibliometric mapping21,418 cited
  • 2017bibliometrix : An R-tool for comprehensive science mapping analysis16,195 cited
  • 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics13,274 cited
  • 2014Bibliometric Methods in Management and Organization7,468 cited
  • 2012Business Intelligence and Analytics: From Big Data to Big Impact6,241 cited
  • 2015The journal coverage of Web of Science and Scopus: a comparative analysis5,251 cited
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  • 2010A unified approach to mapping and clustering of bibliometric networks2,237 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 2015Google Scholar, Scopus and the Web of Science: a longitudinal and cross-disciplinary comparison1,783 cited

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2010
Co‐citation analysis, bibliographic coupling, and direct citation: Which citation approach represents the research front most accurately?
1,436 cited
  • 2016Constructing bibliometric networks: A comparison between full and fractional counting1,409 cited
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