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Omnichannel as a Consumer-Based Marketing Strategy
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Omnichannel as a Consumer-Based Marketing Strategy (2023)Omnichannel as a Consumer-Based Marketing…The art of writing literature review: What do we know and what do we need to know? (2020)The art of writing literature…Customer experience: fundamental premises and implications for research (2020)Customer experience: fundamen…Literature review as a research methodology: An overview and guidelines (2019)Literature review as a resear…How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)How to SHIFT Consumer Behavio…Review articles: purpose, process, and structure (2017)Review articles: purpose, pro…Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…From Multi-Channel Retailing to Omni-Channel Retailing (2015)From Multi-Channel Retailing …Customer experience management: toward implementing an evolving marketing concept (2015)Customer experience managemen…Introduction to the Special Issue Information Technology in Retail: Toward Omnichannel Retailing (2014)Introduction to the Special I…Conducting content‐analysis based literature reviews in supply chain management (2012)Conducting content‐analysis b…A Framework for Conceptual Contributions in Marketing (2011)A Framework for Conceptual Co…Customer Experience Management in Retailing: An Organizing Framework (2009)Customer Experience Managemen…Understanding customer experience. (2007)Understanding customer experi…Content Analysis: A Flexible Methodology (2006)Content Analysis: A Flexible …Challenges and Opportunities in Multichannel Customer Management (2006)Challenges and Opportunities …Writing Integrative Literature Reviews: Guidelines and Examples (2005)Writing Integrative Literatur…The Measurement of Observer Agreement for Categorical Data (1977)Content Analysis: An Introduction to its Methodology. (1984)Research Methods for Business Students (2003)Conducting systematic literature review in operations management (2016)Writing Integrative Literature Reviews (2016)A New Paradigm for Systematic Literature Reviews in Supply Chain Management (2017)The Market Valuation of Internet Channel Additions (2002)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Digital marketing: A framework, review and research agenda (2016)Digital economy: An innovation driver for total factor productivity (2021)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Systems science and systems thinking for public health: a systematic review of the field (2015)Looking for Information: A Survey of Research on Information Seeking, Needs, and Behavior (2016)Diffusion of Innovations 1 (2019)Education for AI, not AI for Education: The Role of Education and Ethics in National AI Policy Strategies (2021)Research in Organizational Behavior. (1986)Crafting a Job: Revisioning Employees as Active Crafters of Their Work (2001)Analyzing the Past to Prepare for the Future: Writing a Literature Review (2002)Training Transfer: An Integrative Literature Review (2007)Reconstructing the Giant: On the Importance of Rigour in Documenting the Literature Search Process (2009)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Designing conceptual articles: four approaches (2020)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-Efficacy: The Exercise of Control (1999)Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective (2021)Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) (2021)Meta-analysis in clinical trials (1986)Using thematic analysis in psychology (2006)Preferred reporting items for systematic reviews and meta-analyses: the PRISMA Statement. (2009)How to conduct a bibliometric analysis: An overview and guidelines (2021)Agency Theory: An Assessment and Review (1989)Reviving tourism industry post-COVID-19: A resilience-based framework (2020)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Possessions and the Extended Self (1988)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes (2012)
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  • 2019Literature review as a research methodology: An overview and guidelines11,435 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 2005Writing Integrative Literature Reviews: Guidelines and Examples3,505 cited
  • 2015From Multi-Channel Retailing to Omni-Channel Retailing2,598 cited
  • 2020The art of writing literature review: What do we know and what do we need to know?2,593 cited
  • 2019How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework2,416 cited
  • 2006Content Analysis: A Flexible Methodology2,021 cited
  • 2011A Framework for Conceptual Contributions in Marketing1,538 cited
  • 2007Understanding customer experience.1,295 cited
  • 2012Conducting content‐analysis based literature reviews in supply chain management1,249 cited
  • 2006Challenges and Opportunities in Multichannel Customer Management1,155 cited
  • 2015Customer experience management: toward implementing an evolving marketing concept1,039 cited
  • 2009Customer Experience Management in Retailing: An Organizing Framework1,015 cited
  • 2017Review articles: purpose, process, and structure1,004 cited
  • 2020Customer experience: fundamental premises and implications for research

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941 cited
  • 2014Introduction to the Special Issue Information Technology in Retail: Toward Omnichannel Retailing724 cited
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