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Connecting the Past and the Present: How Narrative-Based Representations Affect Perceptions of Brand Heritage
16 references·1 citing·51 second hopsampled
Connecting the Past and the Present: How Narrative-Based Representations Affect Perceptions of Brand Heritage (2023)Connecting the Past and the Present: How …The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products (2021)The Curse of the Original: Ho…Emphasizing brand heritage: Does it work? And how? (2015)Emphasizing brand heritage: D…The impact of brand heritage on customer perceived value (2012)The impact of brand heritage …The importance of brand heritage as a key performance driver in marketing management (2011)The importance of brand herit…The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography (2010)The Underdog Effect: The Mark…Corporate brands with a heritage (2007)Corporate brands with a herit…Narrative Processing: Building Consumer Connections to Brands (2004)Narrative Processing: Buildin…Social Comprehension and Judgment: The Role of Situation Models, Narratives, and Implicit Theories (2003)Social Comprehension and Judg…The comprehension and validation of social information. (1999)The comprehension and validat…The Role of Narratives in Consumer Information Processing (1998)The Role of Narratives in Con…Development of a Scale to Measure Consumer Skepticism Toward Advertising (1998)Development of a Scale to Mea…Explanation-based decision making: Effects of memory structure on judgment. (1988)Explanation-based decision ma…Mental models contribute to foregrounding during text comprehension (1987)Mental models contribute to f…Evidence evaluation in complex decision making. (1986)Evidence evaluation in comple…Incorporating inferences in narrative representations: A study of how and why (1981)Incorporating inferences in n…Judgmental biases resulting from differing availabilities of arguments. 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(1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cognitive outcomes of brand heritage: A signaling perspective (2018)Examining the relationships between e-WOM, consumer ethnocentrism and brand equity (2020)Corporate social responsibility and disruptive innovation: The moderating effects of environmental turbulence (2021)The role of transportation in the persuasiveness of public narratives. (2000)Consumer resistance to innovation—a behavioral reasoning perspective (2014)
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References

  • 2004Narrative Processing: Building Consumer Connections to Brands1,397 cited
  • 1998Development of a Scale to Measure Consumer Skepticism Toward Advertising1,033 cited
  • 1987Mental models contribute to foregrounding during text comprehension736 cited
  • 1986Evidence evaluation in complex decision making.659 cited
  • 1988Explanation-based decision making: Effects of memory structure on judgment.573 cited
  • 2007Corporate brands with a heritage518 cited
  • 1998The Role of Narratives in Consumer Information Processing462 cited
  • 2010The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography301 cited
  • 1980Judgmental biases resulting from differing availabilities of arguments.266 cited
  • 2015Emphasizing brand heritage: Does it work? And how?191 cited
  • 2003Social Comprehension and Judgment: The Role of Situation Models, Narratives, and Implicit Theories160 cited
  • 1999The comprehension and validation of social information.155 cited
  • 2011The importance of brand heritage as a key performance driver in marketing management118 cited
  • 1981Incorporating inferences in narrative representations: A study of how and why90 cited
  • 2012The impact of brand heritage on customer perceived value

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85 cited
  • 2021The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products63 cited
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    • 2025Via Crucis of the Body: Clarice Lispector visits advertising1 cited