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Entry decisions for vertically differentiated markets with brand spillovers
16 references·0 citing·54 second hop
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this work references cited by second hop

References

  • 1989Theory of Industrial Organization.5,142 cited
  • 2002How perceived brand globalness creates brand value1,109 cited
  • 1988Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond796 cited
  • 2007Fairness and Channel Coordination708 cited
  • 1998Quality and Competition598 cited
  • 1996Industrial Organization: Theory and Applications524 cited
  • 1999The Ownership Effect in Consumer Responses to Brand Line Stretches436 cited
  • 2003Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions417 cited
  • 2000A Connectionist Model of Brand–Quality Associations307 cited
  • 2008Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects244 cited
  • 2016Dual-fairness supply chain with quantity discount contracts236 cited
  • 1998Brand Equity and Vertical Product Line Extent227 cited
  • 1997Strategic Choice of Quality When Quality is Costly: The Persistence of the High-Quality Advantage204 cited
  • 2005Product‐Line Length as a Competitive Tool202 cited
  • 1997Sequential versus simultaneous choice with endogenous quality127 cited

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2014
Aaker on Branding: 20 Principles That Drive Success
114 cited

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