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Neuromarketing and consumer behavior: A bibliometric analysis
16 references·7 citing·48 second hop
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References

  • 2000Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions18,652 cited
  • 2021How to conduct a bibliometric analysis: An overview and guidelines14,255 cited
  • 2011Science mapping software tools: Review, analysis, and cooperative study among tools3,274 cited
  • 2020The art of writing literature review: What do we know and what do we need to know?2,593 cited
  • 2021Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)2,355 cited
  • 2010Neuromarketing: the hope and hype of neuroimaging in business1,064 cited
  • 2006What is ‘neuromarketing’? A discussion and agenda for future research862 cited
  • 2005Behavioral reasoning theory: Identifying new linkages underlying intentions and behavior746 cited
  • 2011Neuromarketing: The New Science of Consumer Behavior663 cited
  • 2012Branding the brain: A critical review and outlook593 cited
  • 2010Aesthetic package design: A behavioral, neural, and psychological investigation490 cited
  • 2015Consumer Neuroscience: Applications, Challenges, and Possible Solutions490 cited
  • 2022Past, present, and future of sustainable finance: insights from big data analytics through machine learning of scholarly research439 cited
  • 2008A current overview of consumer neuroscience344 cited

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  • 2014Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success305 cited
  • 2006A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments303 cited
  • Cited by

    • 2024Personal Values and Sustainable Consumerism: Performance Trends, Intellectual Structure, and Future Research Fronts42 cited
    • 2025The Neuromarketing: Bridging Neuroscience and Marketing for Enhanced Consumer Engagement29 cited
    • 2024Fostering consumer engagement in online shopping: Assessment of environmental video messages in driving purchase intentions toward green products21 cited
    • 2025Mapping the conceptual structure of research on open innovation in university–industry collaborations: a bibliometric analysis13 cited
    • 2025Psychological and situational determinants shaping consumers' intention to purchase eco-friendly personal care products: PLS-SEM and fsQCA insights11 cited
    • 2024Neuromarketing11 cited
    • 2025Business Communication Research: Trends and Themes From Dual Bibliometric Analysis10 cited