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Who will buy the idea of non-fungible token (NFT) marketing? Understanding consumers’ psychological tendencies and value perceptions of branded NFTs
16 references·9 citing·48 second hop
Who will buy the idea of non-fungible token (NFT) marketing? Understanding consumers’ psychological tendencies and value perceptions of branded NFTs (2023)Who will buy the idea of non-fungible tok…Rethinking some of the rethinking of partial least squares (2019)Rethinking some of the rethin…Predictive model assessment in PLS-SEM: guidelines for using PLSpredict (2019)Predictive model assessment i…Heuristics versus statistics in discriminant validity testing: a comparison of four procedures (2019)Heuristics versus statistics …Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Assessing measurement model q…Partial Least Squares Structural Equation Modeling (2017)Partial Least Squares Structu…Common Method Bias in PLS-SEM (2015)Common Method Bias in PLS-SEMPoverty Impedes Cognitive Function (2013)Poverty Impedes Cognitive Fun…Some Consequences of Having Too Little (2012)Some Consequences of Having T…Signaling Status with Luxury Goods: The Role of Brand Prominence (2010)Signaling Status with Luxury …Measuring perceptions of brand luxury (2004)Measuring perceptions of bran…Advertising Value and Advertising on the Web (1996)Advertising Value and Adverti…A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation (1992)A Consumer Values Orientation…Why we buy what we buy: A theory of consumption values (1991)Why we buy what we buy: A the…Measuring Consumer Innovativeness (1991)Measuring Consumer Innovative…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Product/Consumption-Based Affective Responses and Postpurchase Processes (1987)Product/Consumption-Based Aff…Unraveling consumer resistance to innovative marketing in web 3.0: empirical findings and large language model insights (2025)Unraveling consumer resistanc…The effect of NFT visual quality on consumer evaluations of luxury goods in the metaverse (2025)The effect of NFT visual qual…Self-Discrepancy as a Motive for Non-Fungible Token (NFT) Acquisition: A Psychological Ownership Perspective (2025)Self-Discrepancy as a Motive …Digital Luxury in the Metaverse: How Non‐fungible Tokens Shape Resistance to Negative Information and Brand Purchase Intention (2025)Digital Luxury in the Metaver…Community and Consumer Dynamics in NFTs : Understanding Digital Asset Value Through Social Engagement (2025)Community and Consumer Dynami…Big Data Analytics Adoption and Its Impact on SME Market and Financial Performance: An Analysis Using the Technology–Organisation–Environment (TOE) Framework (2025)Big Data Analytics Adoption a…Identifying NFT consumer segments: a consumption value theory and luxury perspective (2024)Identifying NFT consumer segm…Empirical Investigation of Digital Collectibles Purchase Intention: The Roles of Value, Risks, Identification, and Scarcity (2024)Empirical Investigation of Di…Do you believe in the metaverse NFTs? 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References

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1,460 cited
  • 1996Advertising Value and Advertising on the Web1,361 cited
  • Cited by

    • 2024Do you believe in the metaverse NFTs? Understanding the value proposition of NFTs in the metaverse34 cited
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    • 2024Identifying NFT consumer segments: a consumption value theory and luxury perspective19 cited
    • 2025Digital Luxury in the Metaverse: How Non‐fungible Tokens Shape Resistance to Negative Information and Brand Purchase Intention15 cited
    • 2025Big Data Analytics Adoption and Its Impact on SME Market and Financial Performance: An Analysis Using the Technology–Organisation–Environment (TOE) Framework15 cited
    • 2024Empirical Investigation of Digital Collectibles Purchase Intention: The Roles of Value, Risks, Identification, and Scarcity14 cited
    • 2025Unraveling consumer resistance to innovative marketing in web 3.0: empirical findings and large language model insights13 cited
    • 2025The effect of NFT visual quality on consumer evaluations of luxury goods in the metaverse13 cited
    • 2025Self-Discrepancy as a Motive for Non-Fungible Token (NFT) Acquisition: A Psychological Ownership Perspective11 cited