On the strategic use of product scarcity in marketingRebecca W. Hamilton, A. R. Shaheen Hosany2023-09-27articleJournal of the Academy of Marketing Science27 citationsgreenNo readable copy stored yet — this record is metadata only.Consumer Market Behavior and PricingSupply Chain and Inventory ManagementConsumer Behavior in Brand Consumption and IdentificationAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 27 citations exist upstream.References2000When choice is demotivating: Can one desire too much of a good thing?2020Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak2020I'll trade you diamonds for toilet paper: Consumer reacting, coping and adapting behaviors in the COVID-19 pandemic2018The effects of scarcity on consumer decision journeys2010Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption2020Impact of product characteristics of limited edition shoes on perceived value, brand trust, and purchase intention; focused on the scarcity message frequency2018How Financial Constraints Influence Consumer Behavior: An Integrative Framework2011When Shelf-Based Scarcity Impacts Consumer PreferencesCited by2023Exploring consumer purchase intention in cross-boundary retail alliances with gamified OMO virtual-physical fusion services2024Understanding Scarcity: From Marketing to Policy, Management, and Beyond