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Brand equity determinants and ecologically conscious consumer behavior in ridesharing: serial mediation and moderation analysis
16 references·1 citing·43 second hop
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(2017)Can big data and predictive a…The role of Big Data in explaining disaster resilience in supply chains for sustainability (2016)The role of Big Data in expla…How Brand Awareness Relates to Market Outcome, Brand Equity, and the Marketing Mix (2014)How Brand Awareness Relates t…The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook (2013)The impact of user interactio…The effects of dining atmospherics on behavioral intentions through quality perception (2012)The effects of dining atmosph…Consumer values, the theory of planned behaviour and online grocery shopping (2008)Consumer values, the theory o…Sustainability: Consumer Perceptions and Marketing Strategies (2006)Sustainability: Consumer Perc…Determinants of the brand equity (2005)Determinants of the brand equ…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…The measurement and dimensionality of brand associations (2000)The measurement and dimension…Environmental segmentation alternatives: a look at green consumer behavior in the new millennium (1999)Environmental segmentation al…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Perceived relative advantage and value creation in metaverse adoption: a study of e-retail entrepreneurs (2025)Perceived relative advantage …Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Marketing Research: An Applied Orientation (1994)Measuring customer‐based brand equity: empirical evidence from the sportswear market in China (2009)The influence of brand equity on consumer responses (2013)Young consumers’ insights on brand equity (2015)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Green consumers in the 1990s: Profile and implications for advertising (1996)Green Consumption: Behavior and Norms (2010)Seeing the world through GREEN‐tinted glasses: Green consumption values and responses to environmentally friendly products (2013)“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature (2017)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Communication and Control Processes in the Delivery of Service Quality (1988)A model of destination branding: Integrating the concepts of the branding and destination image (2010)The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions (2012)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables. (1991)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Common Method Bias in PLS-SEM (2015)Principles and Practice of Structural Equation Modeling (1998)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Examining the drivers and brand performance implications of customer engagement with brands in the social media environment (2014)Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation (2017)Does gamification affect brand engagement and equity? A study in online brand communities (2020)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Mixing Qualitative and Quantitative Methods: Triangulation in Action (1979)Unlocking the circular economy through new business models based on large-scale data: An integrative framework and research agenda (2017)A supervised machine learning approach to data-driven simulation of resilient supplier selection in digital manufacturing (2019)Integrating sustainability and resilience in the supply chain: A systematic literature review and a research agenda (2021)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Green innovation and organizational performance: The influence of big data and the moderating role of management commitment and HR practices (2018)Circular supply chain management: A definition and structured literature review (2019)The impact of big data analytics and artificial intelligence on green supply chain process integration and hospital environmental performance (2021)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)
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  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
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258 cited
  • 2012The effects of dining atmospherics on behavioral intentions through quality perception166 cited
  • 2022Perceived ESG (Environmental, Social, Governance) and Consumers’ Responses: The Mediating Role of Brand Credibility, Brand Image, and Perceived Quality165 cited
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    • 2025Perceived relative advantage and value creation in metaverse adoption: a study of e-retail entrepreneurs8 cited