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The interactions between online platform’s store brand introduction and manufacturer’s innovation strategies: Reselling vs. agency modes
16 references·0 citing·37 second hop
The interactions between online platform’s store brand introduction and manufacturer’s innovation strategies: Reselling vs. agency modes (2023)The interactions between online platform’…Channel Structures of Online Retail Platforms (2021)Channel Structures of Online …Threat of platform‐owner entry and complementor responses: Evidence from the mobile app market (2019)Threat of platform‐owner entr…Agency selling or reselling: E-tailer information sharing with supplier offline entry (2019)Agency selling or reselling: …Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model (2018)Marketplace, Reseller, or Hyb…Does Platform Owner’s Entry Crowd Out Innovation? Evidence from Google Photos (2018)Does Platform Owner’s Entry C…Competing with complementors: An empirical look at Amazon.com (2018)Competing with complementors:…How Add-On Pricing Interacts with Distribution Contracts (2016)How Add-On Pricing Interacts …Evolutionary Competition in Platform Ecosystems (2015)Evolutionary Competition in P…Agency Selling or Reselling? Channel Structures in Electronic Retailing (2015)Agency Selling or Reselling? …Marketplace or Reseller? (2014)Marketplace or Reseller?Monitoring the Dynamics of Brand Equity Using Store-Level Data (2007)Monitoring the Dynamics of Br…The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…Who Benefits from Store Brand Entry? (2004)Who Benefits from Store Brand…Platform Leadership How Intel, Microsoft, and Cisco Drive Industry Innovation (2002)Platform Leadership How Intel…Brand Equity and Vertical Product Line Extent (1998)Brand Equity and Vertical Pro…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)A Conceptual Framework for the Design of Organizational Control Mechanisms (1979)Design Rules (2000)Handbook of social psychology (2004)Generativity Tension and Value Creation in Platform Ecosystems (2019)The digital transformation of the healthcare industry: exploring the rise of emerging platform ecosystems and their influence on the role of patients (2020)Governance and Design of Digital Platforms: A Review and Future Research Directions on a Meta-Organization (2021)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)Multi-Sided Platforms (2015)Disruptive Innovation: An Intellectual History and Directions for Future Research (2018)Introduction—Platforms and Infrastructures in the Digital Age (2018)Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design (2003)Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations (2005)Channel Selection and Contracting in the Presence of a Retail Platform (2018)Supplier Encroachment, Information Sharing, and Channel Structure in Online Retail Platforms (2021)Channel Conflict and Coordination in the E‐Commerce Age (2004)The optimal combination between selling mode and logistics service strategy in an e-commerce market (2020)Optimal selling format considering price discount strategy in live-streaming commerce (2023)Transaction-Cost Economics: The Governance of Contractual Relations (1979)Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy (1986)Organizational Learning: The Contributing Processes and the Literatures (1991)Platform Competition: A Systematic and Interdisciplinary Review of the Literature (2020)Platform-Dependent Entrepreneurs: Power Asymmetries, Risks, and Strategies in the Platform Economy (2020)The Role of Artificial Intelligence and Data Network Effects for Creating User Value (2020)Managing Channel Profits (1983)Price Competition in a Channel Structure with a Common Retailer (1991)Communication and Control Processes in the Delivery of Service Quality (1988)Are brands forever? How brand knowledge and relationships affect current and future purchases (2006)The evolving brand logic: a service-dominant logic perspective (2009)Short-term or long-term cooperation between retailer and MCN? New launched products sales strategies in live streaming e-commerce (2022)Networks, platforms, and strategy: Emerging views and next steps (2016)Dynamic and integrative capabilities for profiting from innovation in digital platform-based ecosystems (2018)
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References

  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited
  • 2002Platform Leadership How Intel, Microsoft, and Cisco Drive Industry Innovation1,332 cited
  • 2015Agency Selling or Reselling? Channel Structures in Electronic Retailing1,097 cited
  • 2018Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model855 cited
  • 2014Marketplace or Reseller?786 cited
  • 2018Competing with complementors: An empirical look at Amazon.com541 cited
  • 2021Channel Structures of Online Retail Platforms449 cited
  • 2015Evolutionary Competition in Platform Ecosystems423 cited
  • 2019Agency selling or reselling: E-tailer information sharing with supplier offline entry418 cited
  • 2004Who Benefits from Store Brand Entry?369 cited
  • 2019Threat of platform‐owner entry and complementor responses: Evidence from the mobile app market317 cited
  • 2016How Add-On Pricing Interacts with Distribution Contracts298 cited
  • 2018Does Platform Owner’s Entry Crowd Out Innovation? Evidence from Google Photos239 cited
  • 2007Monitoring the Dynamics of Brand Equity Using Store-Level Data

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236 cited
  • 1998Brand Equity and Vertical Product Line Extent227 cited
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