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The Effect of Entrepreneurial Orientation and Social Media Adoption on Marketing Performance of Culinary Start-up Business
16 references·0 citing·48 second hop
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Evidence from Chinese employees (2022)Prospering in Dynamically-Competitive Environments: Organizational Capability as Knowledge Integration (1996)The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites (2007)Users of the world, unite! The challenges and opportunities of Social Media (2009)Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance (2021)Understanding salespeople's resistance to, and acceptance and leadership of customer-driven change (2022)Influencer marketing research: review and future research agenda (2023)Penerapan Digital marketing Sebagai Strategi Pemasaran UMKM (2020)Strategi Bertahan UMKM di Tengah Pandemi Covid-19 (2020)Pengembangan UMKM Digital di Masa Pandemi Covid-19 (2021)use of e-commerce during COVID-19 pandemic towards revenue and volume of MSMEs sales (2020)Analysis of E-Commerce Adoption by SMEs Using the Technology - Organization - Environment (TOE) Model: A Case Study in Karawang, Indonesia (2021)Digital government transformation: A structural equation modelling analysis of driving and impeding factors (2021)Research on the Relationship between Digital Transformation and Performance of SMEs (2022)Digital workplace and organization performance: Moderating role of digital leadership capability (2023)
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References

  • 2016Dynamic Capabilities and Organizational Agility: Risk, Uncertainty, and Strategy in the Innovation Economy2,310 cited
  • 2000Strategic Orientation and Firm Performance in an Artistic Environment702 cited
  • 2007Entrepreneurial orientation of SMEs, product innovativeness, and performance640 cited
  • 2017Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil, Dan Menengah (UMKM) Di Kelurahan Malaka Sari, Duren Sawit520 cited
  • 2020Digital transformation during a lockdown369 cited
  • 2017Antecedents of social media usage and performance benefits in small- and medium-sized enterprises (SMEs)270 cited
  • 2012Unpacking the social media phenomenon: towards a research agenda261 cited
  • 2020Social media, customer engagement, and sales organizations: A research agenda178 cited
  • 2012Creative industries: aligning entrepreneurial orientation and innovation capacity122 cited
  • 2018PENGARUH E-COMMERCE TERHADAP PENINGKATAN PENDAPATAN USAHA MIKRO KECIL DAN MENENGAH DI KOTA PADANG115 cited
  • 2015Pengaruh Kepuasan Transaksi Online Shopping Dan Kepercayaan Konsumen Terhadap Sikap Serta Perilaku Konsumen Pada E-Commerce83 cited
  • 2020Strategi Manajemen Bisnis Pasca Pandemi Covid-1978 cited
  • 2019PENGARUH TRANSAKSI ONLINE (e-Commerce) TERHADAP PENINGKATAN LABA UMKM (Studi Kasus UMKM Pengolahan Besi Ciampea Bogor Jawa Barat)76 cited
  • 2015

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ORIENTASI KEWIRAUSAHAAN, INOVASI, DAN STRATEGI BISNIS UNTUK MENINGKATKAN KINERJA PERUSAHAAN (STUDI PADA UKM SENTRA KABUPATEN MALANG)
57 cited
  • 2019Entrepreneurial Orientation, Interaction Orientation, and Innovation Performance: A Model of Moderated Mediation48 cited
  • 2014Effect of Entrepreneurial Innovativeness Orientation, Product Innovation, and Value Co-Creation on Marketing Performance40 cited
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