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Two important strategies to attenuate consumer purchase hesitation ☆
16 references·0 citing·49 second hop
Two important strategies to attenuate consumer purchase hesitation ☆ (2023)Two important strategies to attenuate con…Dissociative versus Associative Responses to Social Identity Threat: The Role of Consumer Self-Construal (2012)Dissociative versus Associati…Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Effects of Word-of-Mouth vers…Affirmed yet unaware: Exploring the role of awareness in the process of self-affirmation. (2009)Affirmed yet unaware: Explori…Research Note—Investigating the Influence of the Functional Mechanisms of Online Product Presentations (2007)Research Note—Investigating t…The Paradox of Choice: Why More Is Less (2004)The Paradox of Choice: Why Mo…Measuring perceptions of brand luxury (2004)Measuring perceptions of bran…The psychology of doing nothing: Forms of decision avoidance result from reason and emotion. (2003)The psychology of doing nothi…Cognitive dissonance after purchase: A multidimensional scale (2000)Cognitive dissonance after pu…The Effect of Time Pressure on Consumer Choice Deferral (1999)The Effect of Time Pressure o…Reasons for Substantial Delay in Consumer Decision Making (1995)Reasons for Substantial Delay…Development and validation of a scale for measuring state self-esteem. (1991)Development and validation of…The Psychology of Self-Affirmation: Sustaining the Integrity of the Self (1988)The Psychology of Self-Affirm…External Search Effort: An Investigation Across Several Product Categories (1987)External Search Effort: An In…Academic procrastination: Frequency and cognitive-behavioral correlates. (1984)Academic procrastination: Fre…Brand Choice Behavior as a Function of Information Load (1974)Brand Choice Behavior as a Fu…A Theory of Cognitive Dissonance (1957)A Theory of Cognitive Dissona…Self-efficacy: Toward a unifying theory of behavioral change. 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References

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  • 2004The Paradox of Choice: Why More Is Less2,512 cited
  • 2009Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site2,453 cited
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  • 2004Measuring perceptions of brand luxury1,555 cited
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  • 2009Affirmed yet unaware: Exploring the role of awareness in the process of self-affirmation.

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  • 2012Dissociative versus Associative Responses to Social Identity Threat: The Role of Consumer Self-Construal214 cited
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