Enhancing User Satisfaction in Indonesia’s e-wallet Market: A Comprehensive Analysis of Factors and Priorities

Rahmat Nurcahyo · Anton Satria Prabuwono · Akmal Fatah Fainusa · Nurhadi Wibowo · Khairi Hindriyandhito

9 citations0/0 files storedHuman Behavior and Emerging Technologies

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Health, Technology, Consumer Behavior

Abstract

Research on user satisfaction is crucial because it is the key to digital business success, including e-wallet in Indonesia which is experiencing very rapid growth. This study is aimed at determining the gap between e-wallet perception and user expectations, evaluating the level of user satisfaction among e-wallet, and determining the priority of improvement of the factors that affect e-wallet user satisfaction. Data processing is divided into four stages: Kano model, processing the comparison between user satisfaction data based on the gap in the value of perceptions and user expectations, processing of satisfaction gaps between e-wallet applications, and processing for multinomial logistic regression (MLR). To measure user satisfaction with a service, the concept of SERVQUAL, which consists of tangibles, reliability, responsiveness, assurance, and empathy, was used. Data were collected using online questionnaire distributed in the areas of Jakarta, Bogor, Depok, Tangerang, and Bekasi. The results of this study show that based on a comparison between users’ perceptions and expectations, the satisfaction gap value is negative. This shows that e-wallet users are not satisfied. The comparison of satisfaction gaps between e-wallet shows significant differences for security, efficiency, reliability, application display design, and economic benefit factors, whereas no significant difference is found for the customer service factor. This study provides the priority of improvement for each e-wallet provider. The novelty of this research is the priority for improvement that is derived from a combination of expectation and perception mapping, Kano’s model, and MLR. The findings could be used to increase the user satisfaction that can lead to the success of an e-wallet application.

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1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 2001Understanding Information Systems Continuance: An Expectation-Confirmation Model1 2004E-S-QUAL 2014Satisfaction: A Behavioral Perspective on the Consumer 1993The Nature and Determinants of Customer Expectations of Service 2018Customer experience challenges: bringing together digital, physical and social realms 2016Consumer adoption versus rejection decisions in seemingly similar service innovations: The case of the Internet and mobile banking

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