How environmental concerns influence consumers’ anticipated emotions towards sustainable consumption: The moderating role of regulatory focus

Daniel Kofi Maduku

189 citations0/0 files storedJournal of Retailing and Consumer Services

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Environmental Sustainability in Business Sustainable Supply Chain Management Environmental Education and Sustainability

Abstract

Consumers' concerns about environmental degradation and its impact on themselves, others, and living organisms are well-documented. However, research has yet to examine how these concerns influence consumers' anticipated emotions about sustainable consumption intentions, despite the central role of anticipated affective states in forming intentions. Furthermore, the mechanism through which environmental concerns translate into sustainable consumption intentions has not been thoroughly addressed in the literature; nor has the role of consumers' regulatory focus on future-oriented anticipated emotions in the context of sustainable consumption been explored. Building on the literature on environmental concerns, anticipated emotions, and regulatory focus, this study investigates how consumers' environmental concerns explain their anticipated positive emotions and negative emotions, and how these factors collectively influence their intentions towards sustainable consumption. The findings, based on a randomly selected sample of 764 South African consumers, reveal that environmental concerns play a crucial role in shaping consumers' anticipated positive and negative emotions, which in turn impact their intentions towards sustainable consumption. Furthermore, the findings show that the relationship between anticipated emotions and sustainable consumption intentions is moderated by consumers' regulatory focus orientation. The research findings highlight the implications for theory and practice, offering insights for practitioners and policymakers to design interventions that address consumers’ emotional responses to environmental concerns and their regulatory focus in order to promote sustainable consumption behaviours.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 189 citations exist upstream.

References

2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics 1977Estimating Nonresponse Bias in Mail Surveys 1998Promotion and Prevention: Regulatory Focus as A Motivational Principle 2006Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research 2014Emotion and Decision Making 2000Making a good decision: Value from fit.2001The role of desires and anticipated emotions in goal‐directed behaviours: Broadening and deepening the theory of planned behaviour

Cited by

2025Sustainable Consumption and Branding for Gen Z: How Brand Dimensions Influence Consumer Behavior and Adoption of Newly Launched Technological Products 2023The investigation of green purchasing behavior in China: A conceptual model based on the theory of planned behavior and self-determination theory 2024Behavioral Intention to Purchase Sustainable Food: Generation Z’s Perspective 2024How violation of consumers’ expectations causes perceived betrayal and related behaviors: Theoretical perspectives from expectancy violation theory

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.