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From greenwashing to green B2B marketing: A systematic literature review

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References

1983The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields38,372 cited
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2010Signaling Theory: A Review and Assessment6,720 cited
2011The Drivers of Greenwashing3,417 cited
2020The art of writing literature review: What do we know and what do we need to know?2,593 cited
2021Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)2,355 cited
2011Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing1,672 cited
2015The Means and End of Greenwash1,622 cited
2003Social Accountability and Corporate Greenwashing1,371 cited
2020Concepts and forms of greenwashing: a systematic review1,356 cited
2012Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk1,286 cited
2011The Harm of Symbolic Actions and Green-Washing: Corporate Actions and Communications on Environmental Performance and Their Financial Implications1,216 cited
2021Artificial intelligence, robotics, advanced technologies and human resource management: a systematic review1,104 cited
2011How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication

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1,024 cited

2014Greenwash vs. Brownwash: Exaggeration and Undue Modesty in Corporate Sustainability Disclosure927 cited

2017A review of research on outward foreign direct investment from emerging countries, including China: what do we know, how do we know and where should we be heading?874 cited

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2025Deceptive greenwashing by retail electricity providers under renewable portfolio standards: The impact of market transparency16 cited