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Decolonising marketing: five fundamental decisions for customer engagement
16 references·0 citing·44 second hop
Decolonising marketing: five fundamental decisions for customer engagement (2023)Decolonising marketing: five fundamental …Doing a thematic analysis: A practical, step-by-step guide for learning and teaching scholars. (2017)Doing a thematic analysis: A …Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…Customer engagement: the construct, antecedents, and consequences (2016)Customer engagement: the cons…Qualitative Case Study Methodology: Study Design and Implementation for Novice Researchers (2015)Qualitative Case Study Method…Competitive Advantage through Engagement (2015)Competitive Advantage through…Decolonizing Post-Colonial Studies and Paradigms of Political-Economy: Transmodernity, Decolonial Thinking, and Global Coloniality (2011)Decolonizing Post-Colonial St…Customer Engagement (2011)Customer EngagementCustomer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…Sample Size and Saturation in PhD Studies Using Qualitative Interviews (2009)Sample Size and Saturation in…Epistemic Disobedience, Independent Thought and Decolonial Freedom (2009)Epistemic Disobedience, Indep…The Process of Customer Engagement: A Conceptual Framework (2008)The Process of Customer Engag…Approaching adulthood: the maturing of institutional theory (2008)Approaching adulthood: the ma…Collaborating to create: The Internet as a platform for customer engagement in product innovation (2005)Collaborating to create: The …Introduction (2002)IntroductionThe Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)The Iron Cage Revisited: Inst…Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)Institutionalized Organizatio…The Social Construction of Reality (1967)Organizational Control: Two Functions (1975)Educational Organizations as Loosely Coupled Systems (1976)Managing Legitimacy: Strategic and Institutional Approaches (1995)Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts (1997)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)The role of environmental disclosures as tools of legitimacy: A research note (2006)External Control of Organizations: Resource Dependence Perspective (2011)Determinants of sustainability reporting: a review of results, trends, theory, and opportunities in an expanding field of research (2013)Mandatory CSR and sustainability reporting: economic analysis and literature review (2021)The Discovery of Grounded Theory: Strategies for Qualitative Research. 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References

  • 1983The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields38,372 cited
  • 1977Institutionalized Organizations: Formal Structure as Myth and Ceremony28,271 cited
  • 2015Qualitative Case Study Methodology: Study Design and Implementation for Novice Researchers7,563 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 2002Introduction3,817 cited
  • 2011Customer Engagement3,657 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
  • 2009Sample Size and Saturation in PhD Studies Using Qualitative Interviews2,772 cited
  • 2009Epistemic Disobedience, Independent Thought and Decolonial Freedom2,366 cited
  • 2017Doing a thematic analysis: A practical, step-by-step guide for learning and teaching scholars.2,094 cited
  • 2016Customer engagement: the construct, antecedents, and consequences1,760 cited
  • 2005Collaborating to create: The Internet as a platform for customer engagement in product innovation1,406 cited
  • 2008The Process of Customer Engagement: A Conceptual Framework1,365 cited
  • 2008Approaching adulthood: the maturing of institutional theory1,313 cited
  • 2015

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Competitive Advantage through Engagement
1,182 cited
  • 2011Decolonizing Post-Colonial Studies and Paradigms of Political-Economy: Transmodernity, Decolonial Thinking, and Global Coloniality1,136 cited
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