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Potential Effects of Instagram Usage on Conspicuous Consumption of Premium Luxurious Fashion Products among Bulgarians
16 references·0 citing·42 second hop
Potential Effects of Instagram Usage on Conspicuous Consumption of Premium Luxurious Fashion Products among Bulgarians (2023)Potential Effects of Instagram Usage on C…‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry (2020)‘Instagram made Me buy it’: G…Instafamous and social media influencer marketing (2019)Instafamous and social media …What is a luxury brand? A new definition and review of the literature (2017)What is a luxury brand? A new…Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Marketing through Instagram i…Visibility labour: Engaging with Influencers’ fashion brands and #OOTD advertorial campaigns on Instagram (2016)Visibility labour: Engaging w…Instafame: Luxury Selfies in the Attention Economy (2015)Instafame: Luxury Selfies in …Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand (2009)Aesthetics and Ephemerality: …Exploring consumer status and conspicuous consumption (2004)Exploring consumer status and…We Are What We Post? Self-Presentation in Personal Web Space (2003)We Are What We Post? Self-Pre…Social network size in humans (2003)Social network size in humansStatus brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption (2002)Status brands: examining the …A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior (1999)A Review and a Conceptual Fra…Network externalities, competition, and compatibility (1985)Network externalities, compet…Reference Group Influence on Product and Brand Purchase Decisions (1982)Reference Group Influence on …Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' Demand (1950)Bandwagon, Snob, and Veblen E…A theory of human motivation. 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(1987)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing (2020)The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers (2020)Trust me, trust me not: A nuanced view of influencer marketing on social media (2021)Competing Technologies, Increasing Returns, and Lock-In by Historical Events (1989)A Simple Model of Herd Behavior (1992)Dynamic capabilities and strategic management (1997)A Theory of Social Interactions (1974)Income and well-being: an empirical analysis of the comparison income effect (2004)Incentives and Prosocial Behavior (2006)Measurement of Consumer Susceptibility to Interpersonal Influence (1989)Brand Community (2001)Behavioral Intention Formation in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Forces, and Organizational Climate1 (2005)A three-component conceptualization of organizational commitment (1991)Why we buy what we buy: A theory of consumption values (1991)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)
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References

  • 1943A theory of human motivation.21,512 cited
  • 1985Network externalities, competition, and compatibility6,093 cited
  • 2017Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude2,544 cited
  • 1950Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' Demand2,344 cited
  • 1982Reference Group Influence on Product and Brand Purchase Decisions1,950 cited
  • 2003We Are What We Post? Self-Presentation in Personal Web Space1,257 cited
  • 1999A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior1,148 cited
  • 2003Social network size in humans1,092 cited
  • 2015Instafame: Luxury Selfies in the Attention Economy1,051 cited
  • 2019Instafamous and social media influencer marketing1,038 cited
  • 2016Visibility labour: Engaging with Influencers’ fashion brands and #OOTD advertorial campaigns on Instagram931 cited
  • 2004Exploring consumer status and conspicuous consumption870 cited
  • 2002Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption678 cited
  • 2020‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry655 cited
  • 2017

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What is a luxury brand? A new definition and review of the literature
650 cited
  • 2009Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand536 cited
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