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Corporate social advocacy and brand authenticity: Evaluating the influences of promise types and value congruence
16 references·1 citing·41 second hop
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References

  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
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  • 1998ACCOUNTING FOR THE TRIPLE BOTTOM LINE806 cited
  • 2007Ideologically motivated activism: How activist groups influence corporate social change activities777 cited
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  • 1998Defining A "Brand": Beyond The Literature With Experts' Interpretations622 cited
  • 2015Corporate social responsibility authenticity: Investigating its antecedents and outcomes448 cited
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  • 2016Business Statesman or Shareholder Advocate? CEO Responsible Leadership Styles and the Micro‐Foundations of Political CSR354 cited
  • 2003Cause‐related marketing: how generation Y responds300 cited
  • 2013Sustainability or Profitability? How Communicated Motives for Environmental Policy Affect Public Perceptions of Corporate Greenwashing

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290 cited
  • 2018The impact of corporate social responsibility on consumer brand advocacy: The role of moral emotions, attitudes, and individual differences246 cited
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    • 2024Effectiveness of femvertising communications on social media: how brand promises and motive attributions impact brand equity and endorsement outcomes12 cited