References

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• 2019Literature review as a research methodology: An overview and guidelines11,435 cited
• 2017Shopper-Facing Retail Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns601 cited
• 2006Creating and consuming experiences in retail store environments: Comparing retailer and consumer perspectives327 cited
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• 2006Tear down the walls: on demolishing the panopticon230 cited
• 2018Consumer neuroscience for marketing researchers204 cited
• 2018In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field181 cited
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• 2018Marketing analytics using anonymized and fragmented tracking data59 cited
• 2016The impact of parameters of store illumination on food shopper response50 cited
• 2018A business application of RTLS technology in Intelligent Retail Environment: Defining the shopper's preferred path and its segmentation45 cited
• 2020Development of a classification framework for technology based retail services: a retailers’ perspective