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Fast Food Industry Investigation: The Role of Brand Attitude and Brand Loyalty on Purchase Intentions in Generation Z based on Theory of Reasoned Action
16 references·1 citing·53 second hopsampled
Fast Food Industry Investigation: The Role of Brand Attitude and Brand Loyalty on Purchase Intentions in Generation Z based on Theory of Reasoned Action (2023)Fast Food Industry Investigation: The Rol…The Effects of Types of Service Providers on Experience Economy, Brand Attitude, and Brand Loyalty in the Restaurant Industry (2022)The Effects of Types of Servi…Modeling the impact of corporate social responsibility on sustainable purchase intentions: insights into brand trust and brand loyalty (2022)Modeling the impact of corpor…Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective (2021)Live streaming commerce and c…Linkages Between Advertising Value Perception, Context Awareness Value, Brand Attitude and Purchase Intention of Hygiene Products During COVID-19: A Two Wave Study (2021)Linkages Between Advertising …How brand attitude, brand quality, and brand value affect Thai canned tuna consumer brand loyalty (2021)How brand attitude, brand qua…The role of emotional structures in the relationship between satisfaction and brand loyalty (2020)The role of emotional structu…The Effects of Fast Food Restaurant Attributes on Customer Satisfaction, Revisit Intention, and Recommendation Using DINESERV Scale (2020)The Effects of Fast Food Rest…Effects of Brand Heritage on Intentions to Buy of Airline Services: The Mediating Roles of Brand Trust and Brand Loyalty (2020)Effects of Brand Heritage on …The relationships among community experience, community commitment, brand attitude, and purchase intention in social media (2019)The relationships among commu…Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers? (2019)Testing Model of Purchase Int…Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation (2019)Conceptualizing the electroni…The influence of negative publicity on brand equity: attribution, image, attitude and purchase intention (2018)The influence of negative pub…How does greenwashing affect green branding equity and purchase intention? An empirical research (2018)How does greenwashing affect …Factors Affecting Purchase Intentions in Generation Y: An Empirical Evidence from Fast Food Industry in Malaysia (2018)Factors Affecting Purchase In…Exploring the Influence of Celebrity Credibility on Brand Attitude, Advertisement Attitude and Purchase Intention (2018)Exploring the Influence of Ce…Consumer's response to CSR activities: Mediating role of brand image and brand attitude (2018)Consumer's response to CSR ac…Location-Based Moderation in Digital Marketing and E-Commerce: Understanding Gen Z’s Online Buying Behavior for Emerging Tech Products (2025)Location-Based Moderation in …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Purchase behavior of millennial female generation on Halal cosmetic products (2020)Analysis of Corporate Social Responsibility Execution Effects on Purchase Intention with the Moderating Role of Customer Awareness (2021)The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust (2021)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Commitment-Trust Theory of Relationship Marketing (1994)“Why Do We Buy Green Products?” An Extended Theory of the Planned Behavior Model for Green Product Purchase Behavior (2022)Towards sustainable development: Coupling green marketing strategies and consumer perceptions in addressing greenwashing (2022)A systematic literature review on greenwashing and its relationship to stakeholders: state of art and future research agenda (2023)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility (2020)How do digital natives perceive and react toward online advertising? Implications for SMEs (2021)Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector (2021)On the Evaluation of Structural Equation Models (1988)Principles and Practice of Structural Equation Modeling (2012)Does CSR influence firm performance? A longitudinal study of SME sectors of Pakistan (2019)An assessment of corporate social responsibility on customer company identification and loyalty in banking industry: a PLS-SEM analysis (2020)Perceived ESG (Environmental, Social, Governance) and Consumers’ Responses: The Mediating Role of Brand Credibility, Brand Image, and Perceived Quality (2022)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions (1993)Determinants of customer satisfaction and behavioral intentions in fast-food restaurants among undergraduate students during the COVID-19 pandemic (2022)The Effect of Using Augmented Reality Technology in Takeaway Food Packaging to Improve Young Consumers’ Negative Evaluations (2023)Investigating consumers’ perceived benefits and risks of meal-kit delivery service (2024)The theory of planned behavior (1991)The effects of social commerce environmental characteristics on customers’ purchase intentions: The chain mediating effect of customer-to-customer interaction and customer-perceived value (2021)Digital influencers, social power and consumer engagement in social commerce (2022)How Social Media Live Streams Affect Online Buyers: A Uses and Gratifications Perspective (2023)The Strength of Weak Ties (1973)Judgment under Uncertainty: Heuristics and Biases (1975)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Conceptual review papers: revisiting existing research to develop and refine theory (2020)A broad overview of interactive digital marketing: A bibliometric network analysis (2021)Marketing research on Mobile apps: past, present and future (2021)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A National Customer Satisfaction Barometer: The Swedish Experience (1992)An analysis of a third-party food delivery app during the COVID-19 pandemic (2021)Evaluation of Customer Satisfaction on Indonesian Banking Chatbot Services During the COVID-19 Pandemic (2022)What attributes affect customer satisfaction in green restaurants? An aspect-based sentiment analysis approach (2024)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)The effects of tourism e-commerce live streaming features on consumer purchase intention: The mediating roles of flow experience and trust (2022)Understanding the Role of Live Streamers in Live-Streaming E-Commerce (2022)What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective (2022)PLS-SEM: Indeed a Silver Bullet (2011)Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods (2017)Green process innovation, green product innovation, and corporate financial performance: A content analysis method (2019)Does the Environmental Regulation Intensity and ESG Performance Have a Substitution Effect on the Impact of Enterprise Green Innovation: Evidence from China (2022)Green consumption and sustainable development: The effects of perceived values and motivation types on green purchase intention (2023)How sustainable marketing influences the customer engagement and sustainable purchase intention? The moderating role of corporate social responsibility (2023)
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References

  • 2021Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective654 cited
  • 2019Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation465 cited
  • 2018Consumer's response to CSR activities: Mediating role of brand image and brand attitude314 cited
  • 2018How does greenwashing affect green branding equity and purchase intention? An empirical research250 cited
  • 2019The relationships among community experience, community commitment, brand attitude, and purchase intention in social media236 cited
  • 2018Exploring the Influence of Celebrity Credibility on Brand Attitude, Advertisement Attitude and Purchase Intention177 cited
  • 2020The Effects of Fast Food Restaurant Attributes on Customer Satisfaction, Revisit Intention, and Recommendation Using DINESERV Scale128 cited
  • 2022Modeling the impact of corporate social responsibility on sustainable purchase intentions: insights into brand trust and brand loyalty105 cited
  • 2018The influence of negative publicity on brand equity: attribution, image, attitude and purchase intention103 cited
  • 2018Factors Affecting Purchase Intentions in Generation Y: An Empirical Evidence from Fast Food Industry in Malaysia88 cited
  • 2022The Effects of Types of Service Providers on Experience Economy, Brand Attitude, and Brand Loyalty in the Restaurant Industry62 cited
  • 2019Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers?

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60 cited
  • 2020The role of emotional structures in the relationship between satisfaction and brand loyalty58 cited
  • 2020Effects of Brand Heritage on Intentions to Buy of Airline Services: The Mediating Roles of Brand Trust and Brand Loyalty42 cited
  • 2021How brand attitude, brand quality, and brand value affect Thai canned tuna consumer brand loyalty42 cited
  • 2021Linkages Between Advertising Value Perception, Context Awareness Value, Brand Attitude and Purchase Intention of Hygiene Products During COVID-19: A Two Wave Study20 cited
  • Cited by

    • 2025Location-Based Moderation in Digital Marketing and E-Commerce: Understanding Gen Z’s Online Buying Behavior for Emerging Tech Products11 cited