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Optimal sales strategies for an omni-channel manufacturer in livestreaming demonstration trends
16 references·2 citing·38 second hop
Optimal sales strategies for an omni-channel manufacturer in livestreaming demonstration trends (2023)Optimal sales strategies for an omni-chan…Promoting or attenuating? An eye-tracking study on the role of social cues in e-commerce livestreaming (2020)Promoting or attenuating? An …Live streaming commerce from the sellers’ perspective: implications for online relationship marketing (2020)Live streaming commerce from …The impact of live video streaming on online purchase intention (2019)The impact of live video stre…Pricing and service effort strategy in a dual-channel supply chain with showrooming effect (2019)Pricing and service effort st…Competitive Strategies for Brick-and-Mortar Stores to Counter “Showrooming” (2017)Competitive Strategies for Br…Online and Offline Information for Omnichannel Retailing (2016)Online and Offline Informatio…Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store (2016)Omnichannel Retail Operations…From Multi-Channel Retailing to Omni-Channel Retailing (2015)From Multi-Channel Retailing …How to win in an Omnichannel world (2014)How to win in an Omnichannel …Browse‐and‐Switch: Retail‐Online Competition under Value Uncertainty (2013)Browse‐and‐Switch: Retail‐Onl…“Bricks and Clicks”: The Impact of Product Returns on the Strategies of Multichannel Retailers (2010)“Bricks and Clicks”: The Impa…Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions (2009)Key Issues in Multichannel Cu…Game theoretical perspectives on dual-channel supply chain competition with price discounts and pricing schemes (2008)Game theoretical perspectives…Multichannel customer management: Understanding the research-shopper phenomenon (2007)Multichannel customer managem…Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design (2003)Direct Marketing, Indirect Pr…Estimation of Consumer Demand with Stock-Out Based Substitution: An Application to Vending Machine Products (1998)Estimation of Consumer Demand…Equilibrium analysis of live-streaming e-commerce supply chain in the AI era (2025)Equilibrium analysis of live-…The Streamer's sales strategy choice considering sales effort (2024)The Streamer's sales strategy…Supply Chain Coordination with Contracts (2003)Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations (2005)Pricing policies in a dual-channel supply chain with retail services (2012)Coordinating a dual-channel supply chain with risk-averse under a two-way revenue sharing contract (2013)Price and quality decisions in dual-channel supply chains (2016)The Market Valuation of Internet Channel Additions (2002)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Digital marketing: A framework, review and research agenda (2016)Understanding Customer Experience Throughout the Customer Journey (2016)Digital economy: An innovation driver for total factor productivity (2021)Challenges and Opportunities in Multichannel Customer Management (2006)Marketing Management (12th Edition) (2007)Challenges and solutions for marketing in a digital era (2014)The Application of Electronic Computers to Factor Analysis (1960)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Categorization of multiple channel retailing in Multi-, Cross-, and Omni‐Channel Retailing for retailers and retailing (2015)Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information (2012)Conceptualization of omnichannel customer experience and its impact on shopping intention: A mixed-method approach (2019)Developing Buyer-Seller Relationships (1987)Why we buy what we buy: A theory of consumption values (1991)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)How the live streaming commerce viewers process the persuasive message: An ELM perspective and the moderating effect of mindfulness (2021)How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailer's perspective (2022)Tourism e-commerce live streaming: Identifying and testing a value-based marketing framework from the live streamer perspective (2022)Frictionless Commerce? A Comparison of Internet and Conventional Retailers (2000)Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study (2005)Agency Selling or Reselling? Channel Structures in Electronic Retailing (2015)Emergence of Big Data Research in Operations Management, Information Systems, and Healthcare: Past Contributions and Future Roadmap (2017)The Showrooming Phenomenon: It's More than Just about Price (2017)How would the COVID-19 pandemic reshape retail real estate and high streets through acceleration of E-commerce and digitalization? (2021)Channel Conflict and Coordination in the E‐Commerce Age (2004)Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model (2018)Firm Strategies in the “Mid Tail” of Platform-Based Retailing (2011)The Impact of Cross-Channel Integration on Retailers’ Sales Growth (2015)The impact of channel integration on consumer responses in omni-channel retailing: The mediating effect of consumer empowerment (2018)Consumer decision‐making in omnichannel retailing: Literature review and future research agenda (2020)Omni-channel management in the new retailing era: A systematic review and future research agenda (2020)
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References

  • 2015From Multi-Channel Retailing to Omni-Channel Retailing2,598 cited
  • 2003Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design1,815 cited
  • 2007Multichannel customer management: Understanding the research-shopper phenomenon999 cited
  • 2016Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store693 cited
  • 2009Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions615 cited
  • 2010“Bricks and Clicks”: The Impact of Product Returns on the Strategies of Multichannel Retailers506 cited
  • 2016Online and Offline Information for Omnichannel Retailing470 cited
  • 2020Live streaming commerce from the sellers’ perspective: implications for online relationship marketing467 cited
  • 2008Game theoretical perspectives on dual-channel supply chain competition with price discounts and pricing schemes427 cited
  • 2017Competitive Strategies for Brick-and-Mortar Stores to Counter “Showrooming”404 cited
  • 2019The impact of live video streaming on online purchase intention369 cited
  • 2014How to win in an Omnichannel world327 cited
  • 2019Pricing and service effort strategy in a dual-channel supply chain with showrooming effect317 cited
  • 2013Browse‐and‐Switch: Retail‐Online Competition under Value Uncertainty288 cited

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  • 2020Promoting or attenuating? An eye-tracking study on the role of social cues in e-commerce livestreaming242 cited
  • 1998Estimation of Consumer Demand with Stock-Out Based Substitution: An Application to Vending Machine Products240 cited
  • Cited by

    • 2024The Streamer's sales strategy choice considering sales effort38 cited
    • 2025Equilibrium analysis of live-streaming e-commerce supply chain in the AI era28 cited