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When does customization improve brand attitude?
16 references·0 citing·48 second hopsampled
When does customization improve brand attitude? (2023)When does customization improve brand att…Value co-creation: concept and measurement (2014)Value co-creation: concept an…The meanings of co‐creation (2013)The meanings of co‐creationThe IKEA effect: When labor leads to love (2011)The IKEA effect: When labor l…The Psychological Effects of Empowerment Strategies on Consumers’ Product Demand (2009)The Psychological Effects of …The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale (2009)The Importance of a General M…The “I Designed It Myself” Effect in Mass Customization (2009)The “I Designed It Myself” Ef…Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences? (2009)Testing the Value of Customiz…Putting one-to-one marketing to work: Personalization, customization, and choice (2008)Putting one-to-one marketing …“My” Brand or “Our” Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations (2007)“My” Brand or “Our” Brand: Th…Self‐Construal, Reference Groups, and Brand Meaning (2005)Self‐Construal, Reference Gro…When Good Brands Do Bad (2004)When Good Brands Do BadThe Effects of Brand Relationship Norms on Consumer Attitudes and Behavior (2004)The Effects of Brand Relation…Customerization: The next revolution in mass customization (2001)Customerization: The next rev…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…The Measurement of Independent and Interdependent Self-Construals (1994)The Measurement of Independen…Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Culture and the Self: Implica…The Measurement of Observer Agreement for Categorical Data (1977)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge (2002)Toward a theory of customer engagement marketing (2016)Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods (2017)Culture's Consequences: International Differences in Work-Related Values. 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Levels of collective identity and self representations. (1996)Converging measurement of horizontal and vertical individualism and collectivism. (1998)Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses. (2002)Culture's Consequences (2018)Developing Buyer-Seller Relationships (1987)Basics of Qualitative Research (1992)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Society and the Adolescent Self-Image (1965)The Satisfaction With Life Scale (1985)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The Commitment-Trust Theory of Relationship Marketing (1994)Not So Different After All: A Cross-Discipline View Of Trust (1998)Brands and Branding: Research Findings and Future Priorities (2006)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Statistical principles in experimental design. (1962)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Word of mouth communication within online communities: Conceptualizing the online social network (2007)A Theory of Cognitive Dissonance (1957)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Theory of value co-creation: a systematic literature review (2014)Mental Health Smartphone Apps: Review and Evidence-Based Recommendations for Future Developments (2016)Consumers and Artificial Intelligence: An Experiential Perspective (2020)
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References

  • 1991Culture and the Self: Implications for Cognition, Emotion, and Motivation22,934 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,650 cited
  • 1994The Measurement of Independent and Interdependent Self-Construals3,740 cited
  • 2005Self‐Construal, Reference Groups, and Brand Meaning2,090 cited
  • 2004When Good Brands Do Bad1,553 cited
  • 2014Value co-creation: concept and measurement1,276 cited
  • 2011The IKEA effect: When labor leads to love1,156 cited
  • 2004The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior1,076 cited
  • 2009The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale863 cited
  • 2009The “I Designed It Myself” Effect in Mass Customization762 cited
  • 2009Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences?634 cited
  • 2001Customerization: The next revolution in mass customization630 cited
  • 2009The Psychological Effects of Empowerment Strategies on Consumers’ Product Demand611 cited
  • 2007“My” Brand or “Our” Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations570 cited
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Putting one-to-one marketing to work: Personalization, customization, and choice
551 cited
  • 2013The meanings of co‐creation498 cited
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