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The Effect of E-WOM and Brand Image on Purchasing Decisions of Automotive Products: Mediating Role of Brand Trust
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The Effect of E-WOM and Brand Image on Purchasing Decisions of Automotive Products: Mediating Role of Brand Trust (2023)The Effect of E-WOM and Brand Image on Pu…Investigating the Impact of Green Marketing Components on Purchase Intention: The Mediating Role of Brand Image and Brand Trust (2022)Investigating the Impact of G…Impact of social media marketing features on consumer's purchase decision in the fast-food industry: Brand trust as a mediator (2022)Impact of social media market…The Effect of Social Media Usage Characteristics on e-WOM, Trust, and Brand Equity: Focusing on Users of Airline Social Media (2020)The Effect of Social Media Us…Role of brand experience in shaping brand love (2020)Role of brand experience in s…Exploring YouTube Marketing Communication: Brand awareness, brand image and purchase intention in the millennial generation (2020)Exploring YouTube Marketing C…Electronic word-of-mouth and consumer purchase intentions in social e-commerce (2020)Electronic word-of-mouth and …Brand trust and brand loyalty in mall shoppers (2020)Brand trust and brand loyalty…The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty (2019)The Role of Trust in Understa…The Influence of Discount Framing towards Brand Reputation and Brand Image on Purchase Intention and Actual Behaviour in e-commerce (2019)The Influence of Discount Fra…Digital advertising: present and future prospects (2019)Digital advertising: present …A primer on partial least squares structural equation modeling (PLS-SEM) (2015)A primer on partial least squ…Metode Penelitian Manajemen (2014)Metode Penelitian ManajemenA primer on partial least squares structural equation modeling (PLS-SEM) (2014)A primer on partial least squ…Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Pengaruh Media Sosial, Kepercayaan dan Citra Merek Terhadap Keputusan Pembelian Pada E-Commerce Bukalapak di Kota Batam (2024)Pengaruh Media Sosial, Keperc…Building Strong Brands (1995)The Reality of Brands: (1998)Brands and Branding: Research Findings and Future Priorities (2006)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)The psychology of interpersonal relations. (1958)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Economic Action and Social Structure: The Problem of Embeddedness (1985)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Users of the world, unite! The challenges and opportunities of Social Media (2009)The Impact of Customer Relationship Management and Company Reputation on Customer Loyalty: The Mediating Role of Customer Satisfaction (2020)Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era (2022)Partial least squares structural equation modeling (PLS-SEM) (2014)Going with the flow: smart shopping malls and omnichannel retailing (2020)The effect of brand experiences on brand loyalty through perceived quality and brand trust: a study on sports consumers (2021)Untying the Influence of Advertisements on Consumers Buying Behavior and Brand Loyalty Through Brand Awareness: The Moderating Role of Perceived Quality (2022)AFFECT- AND COGNITION-BASED TRUST AS FOUNDATIONS FOR INTERPERSONAL COOPERATION IN ORGANIZATIONS. (1995)An Integrative Model Of Organizational Trust (1995)Structural equation modeling with AMOS: basic concepts, applications, and programming (2000)A retentive consumer behavior assessment model of the online purchase decision-making process (2021)How Augmented Reality (Ar) Experience Affects Purchase Intention in Sport E-Commerce: Roles of Perceived Diagnosticity, Psychological Distance, and Perceived Risks (2022)Purchasing in the digital age: A meta-analytical perspective on trust, risk, security, and e-WOM in e-commerce (2024)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities (2009)Factors Influencing Consumer Behavior toward Green Products: A Systematic Literature Review (2022)Analysing the Influence of Green Marketing Communication in Consumers’ Green Purchase Behaviour (2023)Does green brand anthropomorphism influence repurchase intention? Understanding the impact of brand warmth, psychological ownership, and self-brand congruity (2023)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example (2022)ANALISIS PENGARUH KEPEMIMPINAN DAN BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI DENGAN SISTEM REWARD SEBAGAI VARIABEL MODERATING (2014)PENGARUH NEW NORMAL DITENGAH PANDEMI COVID-19 TERHADAP PENGELOLAHAN SEKOLAH DAN PESERTA DIDIK (2020)Analisis Pengaruh Promosi, Harga, dan Citra Merek terhadap Keputusan Pembelian pada Situs E-commerce Zalora di Jakarta (2021)
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References

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  • 2019The Influence of Discount Framing towards Brand Reputation and Brand Image on Purchase Intention and Actual Behaviour in e-commerce

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316 cited
  • 2020The Effect of Social Media Usage Characteristics on e-WOM, Trust, and Brand Equity: Focusing on Users of Airline Social Media190 cited
  • 2020Exploring YouTube Marketing Communication: Brand awareness, brand image and purchase intention in the millennial generation163 cited
  • Cited by

    • 2024Pengaruh Media Sosial, Kepercayaan dan Citra Merek Terhadap Keputusan Pembelian Pada E-Commerce Bukalapak di Kota Batam5 cited