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Customer equity drivers and repurchase intent among B2B customers: the moderating role of perceived switching cost
16 references·1 citing·35 second hop
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References

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Lateral Collinearity and Misleading Results in Variance-Based SEM: An Illustration and Recommendations
3,775 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis2,596 cited
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    • 2024Industrial brand equity: a systematic literature review and directions for future research8 cited