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THE IMPACT OF LIPSTICK EFFECT ON PURCHASING INTENTION: THE CASE OF THE LEBANESE COSMETICS INDUSTRY
16 references·0 citing·55 second hopsampled
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The role of self-worth, self-construal, gender and national culture (2020)What shapes adolescents’ atti…Factors Affecting Online Shopping Intention Through Verified Webpages: A Case Study from the Gulf Region (2020)Factors Affecting Online Shop…The relationship between cultural values, cultural intelligence and negotiation styles (2019)The relationship between cult…The moderating role of age and gender on the attitude towards new luxury fashion brands (2019)The moderating role of age an…Business model evolution, contextual ambidexterity and the growth performance of high-tech start-ups (2019)Business model evolution, con…An investigation on the effectiveness of hedonic versus utilitarian message appeals in luxury product communication (2019)An investigation on the effec…The impact of e-commerce adoption on business strategy in Saudi Arabian small and medium enterprises (SMEs) (2018)The impact of e-commerce adop…More Than Meets the Eye: The Impact of Materialism on Information Selection During Luxury Choices (2018)More Than Meets the Eye: The …How do social commerce-IT capabilities influence firm performance? 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References

  • 2014The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y376 cited
  • 2018How do social commerce-IT capabilities influence firm performance? Theory and empirical evidence194 cited
  • 2017Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands155 cited
  • 2019The relationship between cultural values, cultural intelligence and negotiation styles130 cited
  • 2019An investigation on the effectiveness of hedonic versus utilitarian message appeals in luxury product communication128 cited
  • 2019Business model evolution, contextual ambidexterity and the growth performance of high-tech start-ups122 cited
  • 2018The impact of e-commerce adoption on business strategy in Saudi Arabian small and medium enterprises (SMEs)83 cited
  • 2015Impact of Celebrity Endorsement on Consumer Buying Behavior80 cited
  • 2019The moderating role of age and gender on the attitude towards new luxury fashion brands77 cited
  • 2021Affordable luxury consumption: an emerging market's perspective61 cited
  • 2020What shapes adolescents’ attitudes toward luxury brands? The role of self-worth, self-construal, gender and national culture56 cited
  • 2021How Consumer Environmental Responsibility Affects the Purchasing Intention of Design Furniture Products35 cited
  • 2017Materialism moderates the impact of mortality salience on impulsive tendencies toward luxury brands

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28 cited
  • 2018More Than Meets the Eye: The Impact of Materialism on Information Selection During Luxury Choices18 cited
  • 2022The role of electronic word of mouth (eWOM) and the marketing mix on women’s purchasing intention of children's dietary supplements15 cited
  • 2020Factors Affecting Online Shopping Intention Through Verified Webpages: A Case Study from the Gulf Region14 cited
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