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Shaping extendibility: The influence of circular versus angular shapes on consumer brand extension evaluation
16 references·0 citing·46 second hopsampled
Shaping extendibility: The influence of circular versus angular shapes on consumer brand extension evaluation (2023)Shaping extendibility: The influence of c…An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)An integrative review of sens…Hedonic tone and activation level in the mood-creativity link: Toward a dual pathway to creativity model. (2008)Hedonic tone and activation l…Universal dimensions of social cognition: warmth and competence (2006)Universal dimensions of socia…Fundamental dimensions of social judgment: Understanding the relations between judgments of competence and warmth. (2005)Fundamental dimensions of soc…Implicit Theories and Their Role in Judgments and Reactions: A Word From Two Perspectives (1995)Implicit Theories and Their R…Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact? (1993)Diluting Brand Beliefs: When …Creativity and Personality: Suggestions for a Theory (1993)Creativity and Personality: S…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Effects of Sequential Introduction of Brand Extensions (1992)The Effects of Sequential Int…Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…A Process-Tracing Study of Brand Extension Evaluation (1991)A Process-Tracing Study of Br…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Positive Affect, Cognitive Processes, and Social Behavior (1987)Positive Affect, Cognitive Pr…The influence of affect on categorization. (1984)The influence of affect on ca…Cognitive representations of semantic categories. (1975)Cognitive representations of …The associative basis of the creative process. (1962)The associative basis of the …The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)Judgment under Uncertainty: Heuristics and Biases (1974)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Mood and judgment: The affect infusion model (AIM). (1995)Effects of feedback intervention on performance: A historical review, a meta-analysis, and a preliminary feedback intervention theory. (1996)Managing Brand Equity (1991)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Advances in Consumer Research (2025)The psychology of interpersonal relations. 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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 1975Cognitive representations of semantic categories.4,813 cited
  • 2006Universal dimensions of social cognition: warmth and competence4,600 cited
  • 1962The associative basis of the creative process.4,154 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1995Implicit Theories and Their Role in Judgments and Reactions: A Word From Two Perspectives2,437 cited
  • 2011An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior1,769 cited
  • 1987Positive Affect, Cognitive Processes, and Social Behavior1,476 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
  • 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
  • 2005Fundamental dimensions of social judgment: Understanding the relations between judgments of competence and warmth.1,123 cited
  • 1984The influence of affect on categorization.1,111 cited
  • 2008Hedonic tone and activation level in the mood-creativity link: Toward a dual pathway to creativity model.1,052 cited
  • 1991A Process-Tracing Study of Brand Extension Evaluation891 cited

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1993
Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?
790 cited
  • 1993Creativity and Personality: Suggestions for a Theory671 cited
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