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THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM) AND BRAND TRUST ON ONLINE PURCHASE DECISIONS OF SKINCARE PRODUCTS IN LAZADA
16 references·0 citing·43 second hop
THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM) AND BRAND TRUST ON ONLINE PURCHASE DECISIONS OF SKINCARE PRODUCTS IN LAZADA (2023)THE INFLUENCE OF ELECTRONIC WORD OF MOUTH…Pengaruh Online Customer Review dan Online Customer Rating terhadap Keputusan Pembelian melalui Marketplace Shopee (2021)Pengaruh Online Customer Revi…Role of electronic word-of-mouth content and valence in influencing online purchase behavior (2018)Role of electronic word-of-mo…Exploring consumers’ skincare retail patronage (2018)Exploring consumers’ skincare…What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions (2017)What does the brand say? Effe…Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa (2016)Brand communication, brand im…The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude (2011)The influences of electronic …Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)Impact of Online Consumer Rev…Marketing Management (12th Edition) (2007)Marketing Management (12th Ed…Exploring the value of online product reviews in forecasting sales: The case of motion pictures (2007)Exploring the value of online…Electronic word-of-mouth in hospitality and tourism management (2007)Electronic word-of-mouth in h…eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty (2006)eWOM: The impact of customer-…What drives consumers to shop online? A literature review (2004)What drives consumers to shop…Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …Web-based customer decision support systems (1998)Web-based customer decision s…Research Design: Qualitative and Quantitative Approaches (1997)Research Design: Qualitative …Book Review: Marketing Research: An Applied Orientation (1994)Book Review: Marketing Resear…The Measurement of Meaning (1957)Review of Psychometric theory (2nd ed.). 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References

  • 1994Book Review: Marketing Research: An Applied Orientation7,087 cited
  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?6,304 cited
  • 2007Electronic word-of-mouth in hospitality and tourism management3,267 cited
  • 2010Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics2,372 cited
  • 2007Exploring the value of online product reviews in forecasting sales: The case of motion pictures1,519 cited
  • 2006eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty1,104 cited
  • 2004What drives consumers to shop online? A literature review1,036 cited
  • 2007Marketing Management (12th Edition)1,029 cited
  • 1997Research Design: Qualitative and Quantitative Approaches886 cited
  • 2011The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude520 cited
  • 1998Web-based customer decision support systems225 cited
  • 2016Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa221 cited
  • 2017What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions145 cited
  • 2021Pengaruh Online Customer Review dan Online Customer Rating terhadap Keputusan Pembelian melalui Marketplace Shopee

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98 cited
  • 2018Role of electronic word-of-mouth content and valence in influencing online purchase behavior97 cited
  • 2018Exploring consumers’ skincare retail patronage22 cited
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