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The Utilization of Mobile Communication on Marketing: A Systematic Review
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The Utilization of Mobile Communication on Marketing: A Systematic Review (2023)The Utilization of Mobile Communication o…Understanding mobile users' information adoption behaviour: an extension of the information adoption model (2021)Understanding mobile users' i…The PRISMA 2020 statement: An updated guideline for reporting systematic reviews (2021)The PRISMA 2020 statement: An…Role of mobile food-ordering applications in developing restaurants’ brand satisfaction and loyalty in the pandemic period (2021)Role of mobile food-ordering …The PRISMA 2020 statement: an updated guideline for reporting systematic reviews (2020)The PRISMA 2020 statement: an…Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Setting the future of digital…Mobile consumer behaviour on apps usage: The effects of perceived values, rating, and cost (2020)Mobile consumer behaviour on …Are men from Mars, women from Venus? Examining gender differences towards continuous use intention of branded apps (2020)Are men from Mars, women from…Acceptance of 5 G technology: Mediation role of Trust and Concentration (2020)Acceptance of 5 G technology:…How do electronic word of mouth practices contribute to mobile banking adoption? (2019)How do electronic word of mou…Managing passengers’ experience through mobile moments (2017)Managing passengers’ experien…Impact of flow on mobile shopping intention (2017)Impact of flow on mobile shop…Heterogeneity in consumers’ mobile shopping acceptance: A finite mixture partial least squares modelling approach for exploring and characterising different shopper segments (2017)Heterogeneity in consumers’ m…Feel the VIBE: Examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media (2017)Feel the VIBE: Examining valu…Connecting with New Audiences: Exploring the Impact of Mobile Communication Devices on the Experiences of Young Adults in Museums (2017)Connecting with New Audiences…Channels for search and purchase: Does mobile Internet matter? 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References

  • 2020The PRISMA 2020 statement: an updated guideline for reporting systematic reviews8,068 cited
  • 2021The PRISMA 2020 statement: An updated guideline for reporting systematic reviews5,137 cited
  • 2020Setting the future of digital and social media marketing research: Perspectives and research propositions2,642 cited
  • 2011Doing Your Literature Review: Traditional and Systematic Techniques639 cited
  • 2019How do electronic word of mouth practices contribute to mobile banking adoption?280 cited
  • 2017Impact of flow on mobile shopping intention179 cited
  • 2017Feel the VIBE: Examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media176 cited
  • 2021Role of mobile food-ordering applications in developing restaurants’ brand satisfaction and loyalty in the pandemic period140 cited
  • 2020Are men from Mars, women from Venus? Examining gender differences towards continuous use intention of branded apps102 cited
  • 2020Mobile consumer behaviour on apps usage: The effects of perceived values, rating, and cost84 cited
  • 2017Channels for search and purchase: Does mobile Internet matter?75 cited
  • 2017Heterogeneity in consumers’ mobile shopping acceptance: A finite mixture partial least squares modelling approach for exploring and characterising different shopper segments74 cited
  • 2020Acceptance of 5 G technology: Mediation role of Trust and Concentration

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72 cited
  • 2017Connecting with New Audiences: Exploring the Impact of Mobile Communication Devices on the Experiences of Young Adults in Museums49 cited
  • 2021Understanding mobile users' information adoption behaviour: an extension of the information adoption model37 cited
  • 2017Managing passengers’ experience through mobile moments25 cited
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    • 2024Web applications in entrepreneurship: A systematic review of roles and perspective for future research directions5 cited