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Can augmented reality impact your self‐perceptions? The malleability of the self and brand relationships in augmented reality try‐on services
16 references·1 citing·48 second hop
Can augmented reality impact your self‐perceptions? The malleability of the self and brand relationships in augmented reality try‐on services (2023)Can augmented reality impact your self‐pe…Handbook of Social Cognition (2014)Handbook of Social CognitionEmotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)Emotional Brand Attachment an…Signaling Status with Luxury Goods: The Role of Brand Prominence (2010)Signaling Status with Luxury …You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands (2003)You Are What They Eat: The In…Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions (2003)Experiencing Products in the …Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)Customer loyalty in e-commerc…Status Consumption in Consumer Behavior: Scale Development and Validation (1999)Status Consumption in Consume…Stereotype formation and endorsement: The role of implicit theories. (1998)Stereotype formation and endo…On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…The Role of Imagery in Information Processing: Review and Extensions (1987)The Role of Imagery in Inform…Self-discrepancy: A theory relating self and affect. (1987)Self-discrepancy: A theory re…Stability and malleability of the self-concept. (1986)Stability and malleability of…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…Self-schemata and processing information about the self. (1977)Self-schemata and processing …Self-Perception Theory (1972)Self-Perception TheoryExploring consumer satisfaction with an AR beauty app based on the technology acceptance model and experience economy theory (2024)Exploring consumer satisfacti…A Theory of Social Comparison Processes (1954)A Theory of Cognitive Dissonance (1957)Cognitive, social, and physiological determinants of emotional state. (1962)The Intuitive Psychologist And His Shortcomings: Distortions in the Attribution Process (1977)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. 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(2003)A Theory of Cognitive Dissonance (2017)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Narrative Processing: Building Consumer Connections to Brands (2004)Brand Love (2011)Word of mouth and interpersonal communication: A review and directions for future research (2014)Significance tests and goodness of fit in the analysis of covariance structures. (1980)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Brand Community (2001)Why Do Consumers Buy Counterfeit Luxury Brands? (2009)Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior (2011)What is a luxury brand? 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References

  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics13,274 cited
  • 1987Self-discrepancy: A theory relating self and affect.7,208 cited
  • 1972Self-Perception Theory5,236 cited
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  • 2002Customer loyalty in e-commerce: an exploration of its antecedents and consequences2,339 cited
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  • 1986Stability and malleability of the self-concept.1,024 cited
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  • 1999Status Consumption in Consumer Behavior: Scale Development and Validation957 cited
  • 2014Handbook of Social Cognition

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927 cited
  • 2003Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions669 cited
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    • 2024Exploring consumer satisfaction with an AR beauty app based on the technology acceptance model and experience economy theory9 cited