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СУЧАСНІ ТЕНДЕНЦІЇ УПРАВЛІННЯ МАРКЕТИНГОВИМИ КОМУНІКАЦІЯМИ
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СУЧАСНІ ТЕНДЕНЦІЇ УПРАВЛІННЯ МАРКЕТИНГОВИМИ КОМУНІКАЦІЯМИ (2023)СУЧАСНІ ТЕНДЕНЦІЇ УПРАВЛІННЯ МАРКЕТИНГОВИ…Applied Research of Digital Readiness of Retails (2022)Applied Research of Digital R…STRATEGIC APPROACHES TO MANAGEMENT OF MARKETING COMMUNICATIONS AT THE ENTERPRISE (2021)STRATEGIC APPROACHES TO MANAG…ANALYTICAL STUDY OF THE MARKETING COMMUNICATIONS MARKET IN UKRAINE FOR 2016–2020 (2020)ANALYTICAL STUDY OF THE MARKE…Integrated Marketing Communication as a Business Management Tool in the Context of Sustainable Development (2018)Integrated Marketing Communic…Firm resources and sustained competitive advantage (2004)Social media: The new hybrid element of the promotion mix (2009)Users of the world, unite! The challenges and opportunities of Social Media (2009)Prospects for the development of sustainable entrepreneurship in Latvia (2021)Relationships between Sustainable Operations and the Resilience of SMEs (2024)Marketing Communications (2013)ОСОБЛИВОСТІ ФОРМУВАННЯ МАРКЕТИНГОВОЇ СТРАТЕГІЇ ПІДПРИЄМСТВА В УМОВАХ ЦИФРОВІЗАЦІЇ (2024)Digital marketing: A framework, review and research agenda (2016)Digital Innovation Management: Reinventing Innovation Management Research in a Digital World (2017)Digital transformation as an interaction-driven perspective between business, society, and technology (2021)Analysis of the Vectors of Digital Transformation of Retail Trade in Ukraine: Determination Methodology and Trends (2023)Marketing of Opportunities as a Modern Concept for Business Development under the Conditions of Global Challenges (2023)
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References

  • 2022Applied Research of Digital Readiness of Retails20 cited
  • 2018Integrated Marketing Communication as a Business Management Tool in the Context of Sustainable Development12 cited
  • 2021STRATEGIC APPROACHES TO MANAGEMENT OF MARKETING COMMUNICATIONS AT THE ENTERPRISE8 cited
  • 2020ANALYTICAL STUDY OF THE MARKETING COMMUNICATIONS MARKET IN UKRAINE FOR 2016–20206 cited

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