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Should luxury brands display their logos prominently? Implications for brand authenticity, coolness and behavioral intentions
16 references·1 citing·42 second hopsampled
Should luxury brands display their logos prominently? Implications for brand authenticity, coolness and behavioral intentions (2023)Should luxury brands display their logos …What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence (2019)What Drives Virality (Sharing…The rise of inconspicuous consumption (2014)The rise of inconspicuous con…Brand authenticity: model development and empirical testing (2014)Brand authenticity: model dev…Brand authenticity: An integrative framework and measurement scale (2014)Brand authenticity: An integr…Authenticity is Contagious: Brand Essence and the Original Source of Production (2014)Authenticity is Contagious: B…Measuring consumer-based brand authenticity (2013)Measuring consumer-based bran…Brand Love (2011)Brand LoveSubtle Signals of Inconspicuous Consumption (2010)Subtle Signals of Inconspicuo…Signaling Status with Luxury Goods: The Role of Brand Prominence (2010)Signaling Status with Luxury …Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness (2010)Country of origin effects in …Why Do Consumers Buy Counterfeit Luxury Brands? (2009)Why Do Consumers Buy Counterf…The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes (2009)The Quest for Authenticity in…Who drives divergence? Identity signaling, outgroup dissimilarity, and the abandonment of cultural tastes. (2008)Who drives divergence? Identi…“My” Brand or “Our” Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations (2007)“My” Brand or “Our” Brand: Th…Self‐Construal, Reference Groups, and Brand Meaning (2005)Self‐Construal, Reference Gro…You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands (2003)You Are What They Eat: The In…The thousand faces of beauty: How credible storytelling unlocks disability representation in inclusive luxury fashion branding (2024)The thousand faces of beauty:…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Scale development: ten main limitations and recommendations to improve future research practices (2017)What is a luxury brand? 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Information Cascades in Online Movie Ratings (2015)From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness (2015)Distinction: A Social Critique of the Judgement of Taste* (2018)Diffusion of Innovations 1 (2019)Reference Group Influence on Product and Brand Purchase Decisions (1982)Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior (2011)Purchase intention for luxury brands: A cross cultural comparison (2011)Hey Alexa … examine the variables influencing the use of artificial intelligent in-home voice assistants (2019)Advances in Consumer Research (2025)Brand Community (2001)Conspicuous Consumption, Relationships, and Rivals: Women's Luxury Products as Signals to Other Women (2013)Fundamental motives: How evolutionary needs influence consumer behavior (2013)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Narrative Processing: Building Consumer Connections to Brands (2004)Word of mouth and interpersonal communication: A review and directions for future research (2014)Self-Concept in Consumer Behavior: A Critical Review (1982)Naturalistic inquiry (1985)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Drivers of consumer–brand identification (2012)The role of brand love in consumer‐brand relationships (2013)Understanding the Relationships between Tourists’ Emotional Experiences, Perceived Overall Image, Satisfaction, and Intention to Recommend (2015)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 2005Self‐Construal, Reference Groups, and Brand Meaning2,045 cited
  • 2010Signaling Status with Luxury Goods: The Role of Brand Prominence1,657 cited
  • 2011Brand Love1,603 cited
  • 2003You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands1,538 cited
  • 2014Brand authenticity: An integrative framework and measurement scale1,081 cited
  • 2009The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes1,002 cited
  • 2009Why Do Consumers Buy Counterfeit Luxury Brands?936 cited
  • 2013Measuring consumer-based brand authenticity780 cited
  • 2010Subtle Signals of Inconspicuous Consumption597 cited
  • 2008Who drives divergence? Identity signaling, outgroup dissimilarity, and the abandonment of cultural tastes.548 cited
  • 2007“My” Brand or “Our” Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations544 cited
  • 2019What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence495 cited
  • 2010Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness449 cited
  • 2014The rise of inconspicuous consumption364 cited

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  • 2014Authenticity is Contagious: Brand Essence and the Original Source of Production328 cited
  • 2014Brand authenticity: model development and empirical testing308 cited
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    • 2024The thousand faces of beauty: How credible storytelling unlocks disability representation in inclusive luxury fashion branding23 cited