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The Impact of Brand Awareness and Brand Perceived Quality Towards Purchase Intention of Mobile Phone from Customers View in Ethiopia
16 references·0 citing·44 second hop
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References

  • 1988Structural equation modeling in practice: A review and recommended two-step approach.42,320 cited
  • 1994Research Design: Qualitative, Quantitative, and Mixed Methods Approaches35,275 cited
  • 1992Alternative Ways of Assessing Model Fit27,293 cited
  • 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics19,243 cited
  • 2003Research design: qualitative, quantitative, and mixed methods approaches18,745 cited
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  • 2003Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures9,045 cited
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  • 2007Marketing Management (12th Edition)1,029 cited
  • 2002The impact of brand credibility on consumer price sensitivity595 cited
  • 2011Determinants of E-Commerce Customer Satisfaction, Trust, and Loyalty in Saudi Arabia455 cited
  • 2008Explaining and Predicting the Impact of Branding Alliances and Web Site Quality on Initial Consumer Trust of E-Commerce Web Sites366 cited
  • 2009The Impact of Brand Awareness on Consumer Purchase Intention: The Mediating Effect of Perceived Quality and Brand Loyalty311 cited
  • 2013

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The Mediating Effects of Brand Association, Brand Loyalty, Brand Image and Perceived Quality on Brand Equity
292 cited
  • 2020Role of brand experience in shaping brand love251 cited
  • 2018Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention246 cited
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