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Green marketing to promote the natural protected area
16 references·5 citing·52 second hop
Green marketing to promote the natural protected area (2023)Green marketing to promote the natural pr…Strategic green marketing orientation and environmental sustainability in sub-Saharan Africa: Does green absorptive capacity moderate? Evidence from Tanzania (2023)Strategic green marketing ori…Green marketing innovation: Opportunities from an environmental education analysis in young consumers (2022)Green marketing innovation: O…Consumer confidence and green purchase intention: An application of the stimulus-organism-response model (2022)Consumer confidence and green…Green product awareness effect on green purchase intentions of university students’: an emerging market’s perspective (2021)Green product awareness effec…The future of marketing (2019)The future of marketingHotel’s best practices as strategic drivers for environmental sustainability and green marketing (2019)Hotel’s best practices as str…Green marketing orientation: achieving sustainable development in green hotel management (2019)Green marketing orientation: …“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature (2017)“Green Marketing”: An analysi…The elements of value (2016)The elements of valueGreen Marketing: A Study of Consumer Perception and Preferences in India (2014)Green Marketing: A Study of C…Green marketing and its impact on supply chain management in industrial markets (2012)Green marketing and its impac…Investigation of green marketing tools' effect on consumers' purchase behavior (2011)Investigation of green market…Çevre Bilinçli Tüketiciler (2005)Çevre Bilinçli TüketicilerChoosing the Right Green Marketing Strategy (2004)Choosing the Right Green Mark…Environmental segmentation alternatives: a look at green consumer behavior in the new millennium (1999)Environmental segmentation al…The E-factor : the bottom-line approach to environmentally responsible business (1994)The E-factor : the bottom-lin…Nexus Amid Green Marketing, Green Business Strategy, and Competitive Business Among the Fashion Industry: Does Environmental Turbulence Matter? (2025)Nexus Amid Green Marketing, G…Consumer transition: analyzing the impact of environmental and health consciousness on green food choices in Vietnam (2025)Consumer transition: analyzin…Building trust in sustainable brands: Revisiting perceived value, satisfaction, customer service, and brand image (2025)Building trust in sustainable…Moderating role of green innovation between sustainability strategies and firm performance in Tanzania (2024)Moderating role of green inno…A study on environmental prosocial attitudes to green consumption values, openness to green communication, and its relationship with buying behavior (2024)A study on environmental pros…An Introduction To Green Marketing (1994)Green and competitive: ending the stalemate (1995)Green Buying: The Influence of Environmental Concern on Consumer Behavior (1997)Encouraging green product purchase: Green value and environmental knowledge as moderators of attitude and behavior relationship (2022)Determining factors in shaping the sustainable behavior of the generation Z consumer (2023)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Green consumers in the 1990s: Profile and implications for advertising (1996)Green Consumption: Behavior and Norms (2010)Seeing the world through GREEN‐tinted glasses: Green consumption values and responses to environmentally friendly products (2013)Research methods for business: A skill building approach (1993)Green marketing: legend, myth, farce or prophesy? (2005)Opportunities for green marketing: young consumers (2008)Examining green consumerism motivational drivers: does premium price and demographics matter to green purchasing? (2015)Internal Drivers and Performance Consequences of Small Firm Green Business Strategy: The Moderating Role of External Forces (2015)Green product supply chain contracts considering environmental responsibilities (2018)A RESOURCE-BASED PERSPECTIVE ON CORPORATE ENVIRONMENTAL PERFORMANCE AND PROFITABILITY. (1997)Issues in Supply Chain Management (2000)Relationships between operational practices and performance among early adopters of green supply chain management practices in Chinese manufacturing enterprises (2004)Critical success factors of green supply chain management for achieving sustainability in Indian automobile industry (2014)An analysis of interactions among critical success factors to implement green supply chain management towards sustainability: An Indian perspective (2015)A combined approach using AHP and DEMATEL for evaluating success factors in implementation of green supply chain management in Indian manufacturing industries (2016)Principles of Marketing (1972)Building Strong Brands (1995)The Drivers of Greenwashing (2011)Sustainability‐oriented capabilities for eco‐innovation: Meeting the regulatory, technology, and market demands (2019)Understanding the role of green bonds in advancing sustainability (2020)On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach (2021)Out of the Crisis (1982)Evolving to a New Dominant Logic for Marketing (2003)The future of employment: How susceptible are jobs to computerisation? (2016)Three decades of research on loyalty programs: A literature review and future research agenda (2020)The effect of AI-based CRM on organization performance and competitive advantage: An empirical analysis in the B2B context (2021)Algorithmic bias in machine learning-based marketing models (2022)Self-Reports in Organizational Research: Problems and Prospects (1986)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Investigating the link between managers' green knowledge and leadership style, and their firms' environmental performance: The mediation role of green creativity (2021)Green innovation and environmental awareness driven green purchase intentions (2022)Technological Innovation, Sustainable Green Practices and SMEs Sustainable Performance in Times of Crisis (COVID-19 pandemic) (2022)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The theory of planned behavior (1991)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Factors Influencing Consumer Behavior toward Green Products: A Systematic Literature Review (2022)Drivers of green apparel consumption: Digging a little deeper into green apparel buying intentions (2023)Navigating the green maze: insights for businesses on consumer decision-making and the mediating role of their environmental concerns (2024)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Social and personal factors influencing green customer citizenship behaviours: The role of subjective norm, internal values and attitudes (2022)Impulse buying tendency in live-stream commerce: The role of viewing frequency and anticipated emotions influencing scarcity-induced purchase decision (2023)A stakeholder model for implementing social responsibility in marketing (2005)Environmental management systems and green supply chain management: complements for sustainability? (2006)The central role of human resource management in the search for sustainable organizations (2008)
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References

  • 1999Environmental segmentation alternatives: a look at green consumer behavior in the new millennium1,610 cited
  • 2017“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature921 cited
  • 2004Choosing the Right Green Marketing Strategy669 cited
  • 2011Investigation of green marketing tools' effect on consumers' purchase behavior605 cited
  • 2019The future of marketing379 cited
  • 2019Green marketing orientation: achieving sustainable development in green hotel management277 cited
  • 2012Green marketing and its impact on supply chain management in industrial markets251 cited
  • 2022Consumer confidence and green purchase intention: An application of the stimulus-organism-response model196 cited
  • 2014Green Marketing: A Study of Consumer Perception and Preferences in India162 cited
  • 2021Green product awareness effect on green purchase intentions of university students’: an emerging market’s perspective151 cited
  • 2022Green marketing innovation: Opportunities from an environmental education analysis in young consumers88 cited
  • 1994The E-factor : the bottom-line approach to environmentally responsible business78 cited
  • 2016The elements of value75 cited
  • 2023Strategic green marketing orientation and environmental sustainability in sub-Saharan Africa: Does green absorptive capacity moderate? Evidence from Tanzania

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67 cited
  • 2019Hotel’s best practices as strategic drivers for environmental sustainability and green marketing50 cited
  • 2005Çevre Bilinçli Tüketiciler49 cited
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    • 2025Building trust in sustainable brands: Revisiting perceived value, satisfaction, customer service, and brand image54 cited
    • 2025Consumer transition: analyzing the impact of environmental and health consciousness on green food choices in Vietnam18 cited
    • 2024A study on environmental prosocial attitudes to green consumption values, openness to green communication, and its relationship with buying behavior14 cited
    • 2024Moderating role of green innovation between sustainability strategies and firm performance in Tanzania13 cited
    • 2025Nexus Amid Green Marketing, Green Business Strategy, and Competitive Business Among the Fashion Industry: Does Environmental Turbulence Matter?8 cited