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Consumer behavior in the metaverse
16 references·4 citing·46 second hop
Consumer behavior in the metaverse (2023)Consumer behavior in the metaverseThe Metaverse: A new digital frontier for consumer behavior (2023)The Metaverse: A new digital …Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation (2023)Shaping the Metaverse into Re…Metaverse marketing: How the metaverse will shape the future of consumer research and practice (2022)Metaverse marketing: How the …Metaverse as a driver for customer experience and value co-creation: implications for hospitality and tourism management and marketing (2022)Metaverse as a driver for cus…Metaverse – the new marketing universe (2022)Metaverse – the new marketing…Marketing in the Metaverse: Conceptual understanding, framework, and research agenda (2022)Marketing in the Metaverse: C…How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design (2021)How to Promote User Purchase …Advertising in the Metaverse: Research Agenda (2021)Advertising in the Metaverse:…Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Setting the future of digital…Accepting financial transactions using blockchain technology and cryptocurrency: A customer perspective approach (2020)Accepting financial transacti…Using thematic analysis in psychology (2006)Using thematic analysis in ps…Research Methods for Business Students (2003)Research Methods for Business…Exploratory consumer buying behavior: Conceptualization and measurement (1996)Exploratory consumer buying b…Behavioral Expressions and Biosocial Bases of Sensation Seeking (1994)Behavioral Expressions and Bi…The Role of Optimum Stimulation Level in Exploratory Consumer Behavior (1992)The Role of Optimum Stimulati…Optimum Stimulation Level: Its Relationship to Personality, Demographics, and Exploratory Behavior (1980)Optimum Stimulation Level: It…Unlocking the potential of NFTs in branding: An exploration of NFT-based brand experience (2025)Unlocking the potential of NF…Unlocking the metaverse: Determinants of voluntary adoption in e-commerce (2025)Unlocking the metaverse: Dete…Overcoming obstacles: the future of French Gen-Z in the metaverse. Does familiarity with current metaverse platforms play a key role? (2025)Overcoming obstacles: the fut…Bridging the Virtual and the Real: The Impact of Metaverse Sports Event Characteristics on Event Marketing Communication Effectiveness (2025)Bridging the Virtual and the …Qualitative evaluation and research methods (1990)Qualitative Data Analysis: An Expanded Sourcebook (1994)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Older Adults' Reasons for Using Technology while Aging in Place (2015)Thematic Analysis (2017)Reflecting on reflexive thematic analysis (2019)Intrinsic Motivation and Self-Determination in Human Behavior (1985)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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(1991)Consumer Innovativeness and the Adoption Process (1995)Marketing renaissance: How research in emerging markets advances marketing science and practice (2006)Moderating Effects of Tourists’ Novelty-Seeking Tendencies on Destination Image, Visitor Satisfaction, and Short- and Long-Term Revisit Intentions (2013)Qualitative evaluation and research methods (1990)Exchange and Power in Social Life (2017)The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms (2020)Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations (2021)Oracles on “Advertising”: Searching for a Definition (2002)If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising (2016)Digital technologies: tensions in privacy and data (2022)False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers (2022)Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse (2023)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Analyzing the Past to Prepare for the Future: Writing a Literature Review (2002)Social media influencers: An effective marketing approach? 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References

  • 2006Using thematic analysis in psychology193,725 cited
  • 2003Research Methods for Business Students17,197 cited
  • 1994Behavioral Expressions and Biosocial Bases of Sensation Seeking2,674 cited
  • 2020Setting the future of digital and social media marketing research: Perspectives and research propositions2,642 cited
  • 1980Optimum Stimulation Level: Its Relationship to Personality, Demographics, and Exploratory Behavior961 cited
  • 2022Metaverse marketing: How the metaverse will shape the future of consumer research and practice902 cited
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  • 2022Marketing in the Metaverse: Conceptual understanding, framework, and research agenda678 cited
  • 2021Advertising in the Metaverse: Research Agenda645 cited
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  • 2022Metaverse as a driver for customer experience and value co-creation: implications for hospitality and tourism management and marketing537 cited
  • 2022Metaverse – the new marketing universe478 cited
  • 2020Accepting financial transactions using blockchain technology and cryptocurrency: A customer perspective approach

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464 cited
  • 2023The Metaverse: A new digital frontier for consumer behavior403 cited
  • 2021How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design368 cited
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    • 2025Unlocking the potential of NFTs in branding: An exploration of NFT-based brand experience8 cited
    • 2025Bridging the Virtual and the Real: The Impact of Metaverse Sports Event Characteristics on Event Marketing Communication Effectiveness8 cited
    • 2025Unlocking the metaverse: Determinants of voluntary adoption in e-commerce6 cited
    • 2025Overcoming obstacles: the future of French Gen-Z in the metaverse. Does familiarity with current metaverse platforms play a key role?5 cited