References

• 2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across NationsCulture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across Nations (Second Edition), by HofstedeGeert. Thousand Oaks, CA: Sage, 200121,687 cited
• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
• 1992An Introduction to the Five‐Factor Model and Its Applications7,392 cited
• 1997Dimensions of Brand Personality7,380 cited
• 2009Managing Across Borders: The Transnational Solution4,102 cited
• 2010Cultures and Organizations, Software of the mind. Intercultural Cooperation and Its Importance for survival3,932 cited
• 1983THE GLOBALIZATION OF MARKETS3,411 cited
• 2001Culture's consequences comparing values, behaviors, institutions, and organizations across nations2,943 cited
• 2006Some antecedents and outcomes of brand love2,396 cited
• 1984Cultural dimensions in management and planning1,489 cited
• 1995Dimensions of Register Variation1,333 cited
• 2005How brands become icons: the principles of cultural branding1,295 cited
• 2002How perceived brand globalness creates brand value1,115 cited
• 2012Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy1,108 cited