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Online environmental platforms service and green consumer behavior nexus: a multi-mediator study
16 references·3 citing·49 second hop
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References

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  • 2016Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity539 cited

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1999
The effect of consumer price consciousness on private label purchase
390 cited
  • 2022Factors affecting green purchase behavior: A systematic literature review333 cited
  • 2020Do pro-environmental factors lead to purchase intention of hybrid vehicles? The moderating effects of environmental knowledge331 cited
  • Cited by

    • 2025Leveraging Customer Green Behavior Toward Green Marketing Mix and Electronic Word-of-Mouth17 cited
    • 2025Understanding Generation Z′s Purchasing Behaviour on Online Marketplaces: A TAM-Based Approach11 cited
    • 2024Examining sustainable consumption patterns through green purchase behavior and digital media engagement: a case of Pakistan’s postmillennials10 cited