Traditional Retailer’s Intention to opt E-commerce for Digital Retail Business in Saudi Arabia

Sultan Alateeg · Abdulaziz Alhammadi

22 citations0/0 files storedMIGRATION LETTERS

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Technology Adoption and User Behaviour Digital Innovation in Industries Health, Technology, Consumer Behavior

Abstract

This study investigates the factor affecting traditional retailer’s intention to opt e-commerce in the context of digital retail business in Saudi Arabia. Employing a cross-sectional survey methodology, structured questionnaires were administered to traditional retailers, providing a snapshot of their perceptions and intentions regarding e-commerce adoption. The data analysis was conducted utilizing the PLS-based structural equation modeling method. The study reveals that perceived usefulness is a pivotal driver, positively impacting the intention to opt e-commerce. Moreover, attitude towards e-commerce is significantly influenced by perceived usefulness and ease of use, highlighting the importance of user-friendly platforms. Conversely, high perceived costs can deter a positive attitude. Overcoming technological barriers is also instrumental, as they can foster a more favorable attitude. Intriguingly, organizational and environmental barriers had limited direct impact on attitude, indicating that internal and individual factors play a more substantial role in shaping the attitudes of traditional retailers in Saudi Arabia. The insights garnered from this research hold substantial significance for the traditional retail industry, government authorities, and all relevant stakeholders invested in facilitating the successful incorporation of e-commerce into Saudi Arabia's established retail sector. This integration is pivotal in ensuring a competitive edge within the dynamic landscape of digital retail. Understanding these factors is vital as the retail landscape continues to evolve, bridging the gap between traditional and digital retail models.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 22 citations exist upstream.

References

1991The theory of planned behavior 2003User Acceptance of Information Technology: Toward A Unified View1 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 2015A primer on partial least squares structural equation modeling (PLS-SEM)2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 2003The DeLone and McLean Model of Information Systems Success: A Ten-Year Update 2009\nThe use of partial least squares path modeling in international marketing

Cited by

2024Navigating Digital Transformation in Alignment with Vision 2030: A Review of Organizational Strategies, Innovations, and Implications in Saudi Arabia 2024Green innovation influenced by employee innovative work behavior via moderating role of innovative leaderships 2024Effect of digital opportunity recognition on students’ digital entrepreneurial intentions and behavior 2024The Role of Employees’ Attitude Towards Quality Improvement Through the Mediating Effect of Leadership

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.