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The evolution of behavioral economics
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References

  • 1992Advances in prospect theory: Cumulative representation of uncertainty15,457 cited
  • 1978Judgment under Uncertainty: Heuristics and Biases2,062 cited
  • 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
  • 1997Explaining the enigmatic anchoring effect: Mechanisms of selective accessibility.981 cited
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  • 2007Zero as a Special Price: The True Value of Free Products612 cited
  • 1958Assimilation and contrast effects of anchoring stimuli on judgments.419 cited
  • 2000Advances in Prospect Theory: Cumulative Representation of Uncertainty307 cited
  • 2009Advertising and integrated brand promotion227 cited
  • 2004Free Gift with Purchase: Promoting or Discounting the Brand?183 cited
  • 2006The Price of “Free”-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences131 cited
  • 2011Conscious and Nonconscious Comparisons with Price Anchors: Effects on Willingness to Pay for Related and Unrelated Products94 cited
  • 2006Sorting, Prices, and Social Preferences50 cited
  • 2010The Zero-Comparison Effect43 cited
  • 2014An Experimental Study on Social Anchoring

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