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Unveiling the effects of livestream studio environment design on sales performance: A machine learning exploration
16 references·2 citing·48 second hop
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The perspectives of flow, entertainment, social interaction, and endorsement (2017)What drives live-stream usage…The fluent online shopping experience (2014)The fluent online shopping ex…Consumer Processing of Interior Service Environments (2014)Consumer Processing of Interi…The Stopping Power of Advertising: Measures and Effects of Visual Complexity (2010)The Stopping Power of Adverti…Empirical testing of a model of online store atmospherics and shopper responses (2003)Empirical testing of a model …Constructive Consumer Choice Processes (1998)Constructive Consumer Choice …Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis (1987)Defensive Marketing Strategy …Measuring the Involvement Construct (1985)Measuring the Involvement Con…Computer vision in branding: A conceptual framework and future research agenda (2025)Computer vision in branding: …Customer segmentation in e-commerce: a context-aware quality model for comparing clustering algorithms (2024)Customer segmentation in e-co…Possessions and the Extended Self (1988)The case for motivated reasoning. 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References

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  • 2018The role of live streaming in building consumer trust and engagement with social commerce sellers1,472 cited
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  • 2017What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement738 cited
  • 2019The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement691 cited
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  • 2021How the live streaming commerce viewers process the persuasive message: An ELM perspective and the moderating effect of mindfulness283 cited
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  • 2022Tourism e-commerce live streaming: Identifying and testing a value-based marketing framework from the live streamer perspective

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229 cited
  • 2022The dual-process model of product information and habit in influencing consumers’ purchase intention: The role of live streaming features207 cited
  • 2014Consumer Processing of Interior Service Environments205 cited
  • 2019Co-creating social media agility to build strong customer-firm relationships162 cited
  • Cited by

    • 2024Customer segmentation in e-commerce: a context-aware quality model for comparing clustering algorithms12 cited
    • 2025Computer vision in branding: A conceptual framework and future research agenda11 cited