El marketing interno, satisfacción laboral y compromiso de los empleados en las empresas comerciales

Irene María Feijoó Jaramillo · Carlos Sarmiento

1 citations0/0 files storedRevista Universidad de Guayaquil

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Employee Performance and Management Job Satisfaction and Organizational Behavior Employee Performance and Motivation

Abstract

El principal objetivo de esta investigación es analizar la influencia entre el marketing interno la satisfacción laboral y compromiso empleados. Los resultados revelaron una (x2=172,55, G=-0,98, T=8.20, p˂.001), relación significativa lo que respalda a H1. En lo que respecta a H2, los resultados presentan una relación significativa (x2=198,06, G=0,99, T=8.31, p˂.001) siendo suficiente para respaldar H2. Los análisis mostraron que los valores Gamma están cercanos a 1 por lo que se concluye que los empleados valoran en sumo grado, la dedicación e importancia que le da su empresa para que se configure un ambiente de trabajo que contribuya con su satisfacción laboral.

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