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How social media promotes impulsive buying: examining the role of customer inspiration
16 references·3 citing·51 second hop
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References

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686 cited
  • 2017Social media marketing: Comparative effect of advertisement sources589 cited
  • 2021Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations576 cited
  • Cited by

    • 2025Examining the impact of parasocial interaction and social presence on impulsive purchase in live streaming commerce context27 cited
    • 2025Impulsive buying behaviour in live-streaming commerce: an application of S-O-R theory14 cited
    • 2025The Effectiveness of Sustainability Badges in Hospitality: Examining Credibility and Its Impact on Booking Intentions13 cited