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Comprehensive Analysis of the Effect of Social Influence and Brand Image on Purchase Intention
16 references·1 citing·41 second hop
Comprehensive Analysis of the Effect of Social Influence and Brand Image on Purchase Intention (2024)Comprehensive Analysis of the Effect of S…YouTube vloggers' influence on consumer luxury brand perceptions and intentions (2016)YouTube vloggers' influence o…Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Social media marketing effort…“Do We Believe in TripAdvisor?” Examining Credibility Perceptions and Online Travelers’ Attitude toward Using User-Generated Content (2013)“Do We Believe in TripAdvisor…Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework (2012)Social Media Peer Communicati…An assessment of the use of partial least squares structural equation modeling in marketing research (2011)An assessment of the use of p…Social Influence: Compliance and Conformity (2004)Social Influence: Compliance …Mining the network value of customers (2001)Mining the network value of c…Celebrity Endorsement: A Literature Review (1999)Celebrity Endorsement: A Lite…Not So Different After All: A Cross-Discipline View Of Trust (1998)Not So Different After All: A…An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)An Examination of the Nature …AFFECT- AND COGNITION-BASED TRUST AS FOUNDATIONS FOR INTERPERSONAL COOPERATION IN ORGANIZATIONS. (1995)AFFECT- AND COGNITION-BASED T…Trust: making and breaking cooperative relations (1989)Trust: making and breaking co…The significance of the social identity concept for social psychology with reference to individualism, interactionism and social influence (1986)The significance of the socia…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Compliance, identification, and internalization three processes of attitude change (1958)Compliance, identification, a…A study of normative and informational social influences upon individual judgment. (1955)A study of normative and info…Digital influence: a multi-group analysis of purchasing pattern among women in the context of working and non-working lifestyles (2024)Digital influence: a multi-gr…The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
  • 1998Not So Different After All: A Cross-Discipline View Of Trust10,332 cited
  • 2011An assessment of the use of partial least squares structural equation modeling in marketing research8,372 cited
  • 1995AFFECT- AND COGNITION-BASED TRUST AS FOUNDATIONS FOR INTERPERSONAL COOPERATION IN ORGANIZATIONS.7,374 cited
  • 1997An Examination of the Nature of Trust in Buyer-Seller Relationships6,837 cited
  • 2004Social Influence: Compliance and Conformity6,582 cited
  • 1955A study of normative and informational social influences upon individual judgment.5,119 cited
  • 1958Compliance, identification, and internalization three processes of attitude change4,131 cited
  • 1989Trust: making and breaking cooperative relations4,046 cited
  • 2001Mining the network value of customers2,886 cited
  • 1999Celebrity Endorsement: A Literature Review1,831 cited
  • 2016Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior1,667 cited
  • 2016YouTube vloggers' influence on consumer luxury brand perceptions and intentions1,107 cited
  • 2012Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework1,096 cited

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  • 1986The significance of the social identity concept for social psychology with reference to individualism, interactionism and social influence1,076 cited
  • 2013“Do We Believe in TripAdvisor?” Examining Credibility Perceptions and Online Travelers’ Attitude toward Using User-Generated Content814 cited
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    • 2024Digital influence: a multi-group analysis of purchasing pattern among women in the context of working and non-working lifestyles5 cited