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How best to advertise low-fit brand extensions: a construal level theory perspective
16 references·0 citing·53 second hop
How best to advertise low-fit brand extensions: a construal level theory perspective (2024)How best to advertise low-fit brand exten…Construal-level theory of psychological distance. (2010)Construal-level theory of psy…Uniting the Tribes of Fluency to Form a Metacognitive Nation (2009)Uniting the Tribes of Fluency…G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences (2007)G*Power 3: A flexible statist…Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior (2007)Construal Levels and Psycholo…The Effect of Conceptual and Perceptual Fluency on Brand Evaluation (2004)The Effect of Conceptual and …Helping a Victim or Helping the Victim: Altruism and Identifiability (2003)Helping a Victim or Helping t…The effect of temporal distance on level of mental construal (2002)The effect of temporal distan…The role of feasibility and desirability considerations in near and distant future decisions: A test of temporal construal theory. (1998)The role of feasibility and d…The Effects of Sequential Introduction of Brand Extensions (1992)The Effects of Sequential Int…Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…Schema Congruity as a Basis for Product Evaluation (1989)Schema Congruity as a Basis f…The cognitive functions of linguistic categories in describing persons: Social cognition and language. (1988)The cognitive functions of li…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Self-Reports in Organizational Research: Problems and Prospects (1986)Self-Reports in Organizationa…Categorization of Natural Objects (1981)Categorization of Natural Obj…Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Heuristic versus systematic i…Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Time Discounting and Time Preference: A Critical Review (2002)Temporal construal. 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References

  • 2007G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences65,813 cited
  • 1986Self-Reports in Organizational Research: Problems and Prospects17,092 cited
  • 2010Construal-level theory of psychological distance.6,611 cited
  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
  • 1998The role of feasibility and desirability considerations in near and distant future decisions: A test of temporal construal theory.2,367 cited
  • 1981Categorization of Natural Objects1,990 cited
  • 2007Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior1,776 cited
  • 2009Uniting the Tribes of Fluency to Form a Metacognitive Nation1,646 cited
  • 1989Schema Congruity as a Basis for Product Evaluation1,418 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
  • 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,180 cited
  • 2004The Effect of Conceptual and Perceptual Fluency on Brand Evaluation909 cited
  • 2002The effect of temporal distance on level of mental construal

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909 cited
  • 1988The cognitive functions of linguistic categories in describing persons: Social cognition and language.854 cited
  • 2003Helping a Victim or Helping the Victim: Altruism and Identifiability845 cited
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