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Brand Experience Affects Brand Attitude, Brand attachment, Brand Satisfaction, and Brand Loyalty On Customer Make Over
16 references·1 citing·42 second hopsampled
Brand Experience Affects Brand Attitude, Brand attachment, Brand Satisfaction, and Brand Loyalty On Customer Make Over (2023)Brand Experience Affects Brand Attitude, …Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty? (2021)Human baristas and robot bari…The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty (2020)The Influence of Brand Awaren…Footprints in the Sands of Time: A Comparative Analysis of the Effectiveness of Customer Satisfaction and Customer–Company Identification over Time (2014)Footprints in the Sands of Ti…The Effect of Brand Satisfaction, Trust and Brand Commitment on Loyalty and Repurchase Intentions (2012)The Effect of Brand Satisfact…Brand loyalty and the role of hedonic value (2012)Brand loyalty and the role of…Brand emotional connection and loyalty (2012)Brand emotional connection an…The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands (2011)The Effects of Brand Experien…The Effects of Brand Communication and Service Quality In Building Brand Loyalty Through Brand Trust; The Empirical Research On Global Brands (2011)The Effects of Brand Communic…The consumer psychology of brands (2011)The consumer psychology of br…Using the brand experience scale to profile consumers and predict consumer behaviour (2010)Using the brand experience sc…Antecedents of emotional attachment to brands (2010)Antecedents of emotional atta…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Brand Attachment: Constructs, Consequences, and Causes (2008)Brand Attachment: Constructs,…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Why Do Customers Keep Coming Back? The Moderating Role of Customer Perception of Influencer Marketing in Brand Attachment and Repurchase Behavior (2025)Why Do Customers Keep Coming …A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Educational Research: Planning, Conducting, and Evaluating Quantitative and Qualitative Research (2001)The Discovery of Grounded Theory (2017)The role of self-determination theory in marketing science: An integrative review and agenda for research (2018)Fake news, social media and marketing: A systematic review (2020)How attachment affects user stickiness on live streaming platforms: A socio-technical approach perspective (2021)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Experience Marketing: Concepts, Frameworks and Consumer Insights (2011)Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention (2020)Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience (2020)The Commitment-Trust Theory of Relationship Marketing (1994)The Relationship between Customer Satisfaction and Customer Trust on Customer Loyalty (2017)Role of brand experience in shaping brand love (2020)Social commerce: Factors affecting customer repurchase and word-of-mouth intentions (2021)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer brand relationships research: A bibliometric citation meta-analysis (2014)How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy (2018)Back-Translation for Cross-Cultural Research (1970)Examining the drivers and brand performance implications of customer engagement with brands in the social media environment (2014)Consumer emotional brand attachment with social media brands and social media brand equity (2018)Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand (2023)A General Approach to Confirmatory Maximum Likelihood Factor Analysis (1969)Intraclass Reliability Estimates: Testing Structural Assumptions (1974)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Managing Brands in the Social Media Environment (2013)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 1999Whence Consumer Loyalty?4,891 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 2011The consumer psychology of brands544 cited
  • 2011The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands541 cited
  • 2010Using the brand experience scale to profile consumers and predict consumer behaviour476 cited
  • 2010Antecedents of emotional attachment to brands405 cited
  • 2012Brand emotional connection and loyalty289 cited
  • 2012The Effect of Brand Satisfaction, Trust and Brand Commitment on Loyalty and Repurchase Intentions279 cited
  • 2021Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?247 cited
  • 2011The Effects of Brand Communication and Service Quality In Building Brand Loyalty Through Brand Trust; The Empirical Research On Global Brands218 cited
  • 2012Brand loyalty and the role of hedonic value174 cited
  • 2008Brand Attachment: Constructs, Consequences, and Causes161 cited

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2014
Footprints in the Sands of Time: A Comparative Analysis of the Effectiveness of Customer Satisfaction and Customer–Company Identification over Time
159 cited
  • 2020The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty155 cited
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    • 2025Why Do Customers Keep Coming Back? The Moderating Role of Customer Perception of Influencer Marketing in Brand Attachment and Repurchase Behavior5 cited