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Tailoring the future of MSME marketing: A study on leveraging customer data for personalized experiences
5 references·0 citing·17 second hop
Tailoring the future of MSME marketing: A study on leveraging customer data for personalized experiences (2023)Tailoring the future of MSME marketing: A…Strategi Pemasaran Komunitas Pedagang Berbasis Online Dan Personalisasi Pemasaran Terhadap Kinerja Pemasaran (2020)Strategi Pemasaran Komunitas …A primer on partial least squares structural equation modeling (PLS-SEM) (2015)A primer on partial least squ…A primer on partial least squares structural equation modeling (PLS-SEM) (2014)A primer on partial least squ…Theorizing about the service dominant logic: The bridging role of middle range theory (2011)Theorizing about the service …Metode Penelitian Kuantitatif dan Kualitatif dan R&D (2010)Metode Penelitian Kuantitatif…Using Technology and Constituting Structures: A Practice Lens for Studying Technology in Organizations (2000)Evolving to a New Dominant Logic for Marketing (2003)Service-dominant logic: continuing the evolution (2007)Service-Dominant Logic (2014)Institutions and axioms: an extension and update of service-dominant logic (2015)Service-dominant logic 2025 (2016)Metode Penelitian Kuantitatif (2018)METODOLOGI PENELITIAN SOSIAL (2019)PENGARUH MARKETING DIGITAL TERHADAP KINERJA PENJUALAN PRODUK UMKM ASTI GAURI DI KECAMATAN BANTARSARI CILACAP (2019)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Partial least squares structural equation modeling (PLS-SEM) (2014)When to use and how to report the results of PLS-SEM (2018)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example (2022)Management dynamics in the knowledge economy (2016)Consumer Decisions toward Fashion Product Shopping in Indonesia: The effects of Attitude, Perception of Ease of Use, Usefulness, and Trust (2019)KUPAS TUNTAS PENELITIAN PENGEMBANGAN MODEL BORG & GALL (2020)
this work references cited by second hop

References

  • 2015A primer on partial least squares structural equation modeling (PLS-SEM)19,111 cited
  • 2014A primer on partial least squares structural equation modeling (PLS-SEM)12,786 cited
  • 2010Metode Penelitian Kuantitatif dan Kualitatif dan R&D812 cited
  • 2011Theorizing about the service dominant logic: The bridging role of middle range theory192 cited
  • 2020Strategi Pemasaran Komunitas Pedagang Berbasis Online Dan Personalisasi Pemasaran Terhadap Kinerja Pemasaran9 cited

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