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Adbusting: How advertising altered by activists affects brands
16 references·0 citing·52 second hop
Adbusting: How advertising altered by activists affects brands (2024)Adbusting: How advertising altered by act…Brands Taking a Stand: Authentic Brand Activism or Woke Washing? (2020)Brands Taking a Stand: Authen…Brand Buzz in the Echoverse (2016)Brand Buzz in the EchoverseWhat Makes Online Content Viral? 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References

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  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
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  • 2011Arousal Increases Social Transmission of Information599 cited
  • 2016Brand Buzz in the Echoverse366 cited
  • 1993Category-Based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing354 cited
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Online memes, affinities, and cultural production
351 cited
  • 2009Consumer-Based Brand Equity and Firm Risk343 cited
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