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Prioritizing dark patterns in the e-commerce industry – an empirical investigation using analytic hierarchy process

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References

2019Shining a Light on Dark Patterns475 cited
2016Tales from the Dark Side: Privacy Dark Strategies and Privacy Dark Patterns319 cited
2022Brand hate: a literature review and future research agenda101 cited
2013Prioritizing the factors for coordinated supply chain using analytic hierarchy process (AHP)88 cited
2015Identification and prioritization of corporate sustainability practices using analytical hierarchy process69 cited

Cited by

2025Profit over principles: unveiling the motivating factors behind dark patterns in e-commerce through the lens of agency theory11 cited
2025A systematic literature review on dark patterns for the legal community: definitional clarity and a legal classification based on the Unfair Commercial Practices Directive11 cited
2024Mobile Commerce Adoption in Malaysia: A Conceptual Framework8 cited

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