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Offline-to-online and online-to-offline (a reciprocal O2O model): re-patronage in an omni-channel
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Offline-to-online and online-to-offline (a reciprocal O2O model): re-patronage in an omni-channel (2024)Offline-to-online and online-to-offline (…Omnichannel retailing: exploring future research avenues in retail marketing and distribution management (2023)Omnichannel retailing: explor…Green purchase intention in omnichannel retailing: role of environmental knowledge and price sensitivity (2023)Green purchase intention in o…The role of brand experience, brand resonance and brand trust in luxury consumption (2022)The role of brand experience,…Revisiting the showrooming effect on online and offline retailers: The strategic role of in-store service (2022)Revisiting the showrooming ef…Dynamic capabilities in the realisation of omnichannel retailing (2022)Dynamic capabilities in the r…Understanding the omnichannel customer journey: The effect of online and offline channel interactivity on consumer value co-creation behavior (2021)Understanding the omnichannel…Risk and opportunity for online purchase intention – A moderated mediation model investigation (2021)Risk and opportunity for onli…Omnichannel retailing: does it empower consumers and influence patronage? 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Cross-channel and synergy effects of direct mailing and display advertising (2020)Do offline and online go hand…Brand trust and brand loyalty in mall shoppers (2020)Brand trust and brand loyalty…Consumer response to fake news about brands on social media: the effects of self-efficacy, media trust, and persuasion knowledge on brand trust (2019)Consumer response to fake new…How product representation shapes virtual experiences and re-patronage intentions: the role of mental imagery processing and experiential value (2014)How product representation sh…Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Trust, Value, and Lo…Self-Reports in Organizational Research: Problems and Prospects (1986)Self-Reports in Organizationa…Prospect Theory: An Analysis of Decision under Risk (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Prospect theory: An analysis of decision under risk (1988)E-S-QUAL (2004)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Structural equation modeling in practice: A review and recommended two-step approach. 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(2023)Dynamic capabilities and strategic management (1997)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)Empowering retailers: A bounded rationality perspective to enhancing omnichannel journey satisfaction (2023)A glimpse of the future sustainable digital omnichannel retailing emerges - A systematic literature review (2024)Sustainable performance in SMEs using big data analytics for closed-loop supply chains and reverse omnichannel (2024)
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References

  • 1986Self-Reports in Organizational Research: Problems and Prospects17,092 cited
  • 2002Consumer Trust, Value, and Loyalty in Relational Exchanges4,193 cited
  • 2020Brand trust and brand loyalty in mall shoppers264 cited
  • 2019Consumer response to fake news about brands on social media: the effects of self-efficacy, media trust, and persuasion knowledge on brand trust198 cited
  • 2021Understanding the omnichannel customer journey: The effect of online and offline channel interactivity on consumer value co-creation behavior121 cited
  • 2022The role of brand experience, brand resonance and brand trust in luxury consumption117 cited
  • 2021Risk and opportunity for online purchase intention – A moderated mediation model investigation76 cited
  • 2021Linking digitalization and human capital to shape supply chain integration in omni-channel retailing71 cited
  • 2022Dynamic capabilities in the realisation of omnichannel retailing64 cited
  • 2014How product representation shapes virtual experiences and re-patronage intentions: the role of mental imagery processing and experiential value64 cited
  • 2023Omnichannel retailing: exploring future research avenues in retail marketing and distribution management62 cited
  • 2023Green purchase intention in omnichannel retailing: role of environmental knowledge and price sensitivity53 cited
  • 2020Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising

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49 cited
  • 2022Revisiting the showrooming effect on online and offline retailers: The strategic role of in-store service49 cited
  • 2020Modeling the contingent role of technological optimism on customer satisfaction with self-service technologies47 cited
  • 2021Omnichannel retailing: does it empower consumers and influence patronage?47 cited
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